media-strategy
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels
e4m Staff Jun 19, 2026 3:34 PM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
e4m Staff Jun 19, 2026 11:10 AM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
Prior to this, Vanitha Selva was with Carat Malaysia for over 17 years
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
Jain will be leading AI transformation, audience intelligence, and marketing strategy
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms
e4m Staff May 27, 2026 9:20 AM
Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Travel brands are allocating a larger share of budgets to search, programmatic and app-based channels, where user intent signals can be leveraged to deliver targeted messaging
Sunidhi Vijay Apr 30, 2026 8:10 AM
Prior to this, Prabhakar was the General Manager, Head of Media and Digital Marketing at the company
e4m Desk Mar 11, 2026 10:25 AM
In this new role, James Bailey will report to Annette Male, CEO of dentsu UK&I
Previously, Virakti Rustogi served as a Branch Head at Bharat Media Group
e4m Staff Jan 20, 2026 8:33 AM
Prior to her elevation, Natasha Kapoor held the role of Strategic Media Planning IN and APAC
The appointment follows Unilever’s move to separate its ice-cream portfolio into a focused entity, with Publicis tasked to build a new investment framework for the brand’s next chapter
Before joining Schbang, Deepshikha Bhardwaj served as Client Leader – Integrated at Wavemaker
e4m Staff Sep 10, 2025 2:52 PM
Ketan Bharati most recently served as Vice President, Global Marketing Operations at Truecaller
According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)
exchange4media Staff Aug 25, 2021 8:31 AM
The agency will be responsible for planning the brand’s digital campaigns and social media strategies
exchange4media Staff Mar 12, 2021 1:51 PM
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
Sanstuti Nath Apr 16, 2020 8:20 AM
The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency
exchange4media Staff Mar 6, 2020 1:08 PM
The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO
exchange4media Staff Feb 4, 2020 4:28 PM
Forbes Agency Council is an invitation-only community for executives in successful Public Relations, Media Strategy, Creative, and Advertising agencies
exchange4media Staff Jan 6, 2020 12:19 PM