Pratibha Ranta channels Urmila Matondkar in Rangeela in new Crocs Holi campaign

This Holi, Crocs has embraced the spirit of the festival with ‘Your Crocs, Your Rang’, a campaign that celebrates movement, music, and vibrant colours. At its core is a dance film set to the iconic ‘Rangeela Re' track, seamlessly blending nostalgia with a modern take on Holi. 

Featuring Pratibha Ranta, the campaign reimagines the cult-favorite song, blending its timeless charm with the festival's lively chaos. 

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Commenting on the campaign, Yann Le Bozec, Head of Crocs International Marketing, said: "Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colorful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz™—paired with vibrant Classic Clogs—are the perfect way to do so. With symbols like 'Rang Barse,' 'Happy Holi,' and colorful palms, these Jibbitz™ let everyone bring their unique festive spirit and personal style to life." 

Adding to the vision behind Crocs’ new campaign, Akshat Gupt, Director, CCO & Co-Founder, Kulfi Collective, said "Holi brings a wave of nostalgia and unfiltered fun, and we wanted to capture that in a way that felt fresh and true to Crocs’ spirit. From the music to the movement, every element is designed to reflect the masti and spirit of the festival. And with their bold colors and effortless versatility, Crocs fits right into this playful celebration. It was especially fun to reimagine the iconic 'Rangeela Re' thirty years later, in a setting that perfectly matches the energy and vibes of the song!"  

Pratibha Ranta, who leads the campaign, shares her excitement about the film, saying, “Holi has always been one of my favorite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colors, every moment felt like reliving my childhood. And with Crocs and Jibbitz™ that truly reflect my style, I could move freely while adding a fun, playful touch to my look. It was pure joy from start to finish!” 

Highlighting the impact of music in brand storytelling, Kiran D'Cruz, SVP - Brands & Partnerships, Tips Music, said "Rangeela redefined Bollywood music, setting an unprecedented benchmark for sound and style. Its timeless energy continues to captivate, and we’re thrilled to see this iconic track bring a vibrant new dimension to Crocs’ Holi campaign. The song’s rhythm and spirit elevates and complements the campaign’s energy. As we celebrate 30 years of this unforgettable soundtrack in 2025, it’s inspiring to see how its legacy still resonates with new generations. This collaboration is a testament to the enduring power of great music—showing that when you have the right song, it elevates the entire experience, proving that culture and iconic music never go out of style." 

The campaign will go live on 27th February with an integrated approach across social, digital, retail, and e-commerce channels.