Motorola recreates Rangeela’s ‘Yayi re’ with Kriti Sanon

The brand has asked social media influencers to recreate the hook step

by e4m Staff
Published: Sep 30, 2024 3:50 PM | 2 min read

The iconic song ‘Yayi Re’ from the film Rangeela has resurfaced, capturing the hearts of a new generation. The classic tune has captivated the younger generation through Motorola’s latest ‘Hello Colour. Hello AI’ campaign featuring bollywood actress Kriti Sanon.

The film, which highlights the nostalgia of the movie Rangeela, has not only reintroduced the catchy track but has also ignited a viral trend.

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A post shared by Kriti (@kritisanon)

After the release of the ad film, the internet went into a frenzy celebrating the music by recreating hook steps from the ad film. Influencers, fans, and social media users are joining in, sharing their versions of the dance across social media platforms, propelling the campaign’s audio to trend organically on Instagram. With an impressive 163 million views and counting, the ad has generated widespread buzz across digital platforms.

"’Rangeela re’ is an age agnostic iconic song that is loved by everyone including the gen-z. With this campaign, our goal was to spread a splash of new Pantone curated Motorola colour variants during this festive season. This campaign is more than the introduction of colors; it embodies our core ethos. We aim to instill a sense of pride in Indian consumers, especially Gen Z, encouraging them to celebrate their individuality and express themselves with the trendsetting Motorola phones.

The overwhelming response we've seen both online and offline has been truly gratifying. Participation from social media influencers, college students, and fan communities highlights just how deeply this has resonated with them," said Shivam Ranjan, Head of Marketing, APAC, Motorola.