Pepe Jeans onboards Kriti Sanon as global brand ambassador
The brand has unveiled its Autumn/Winter collection campaign featuring the actor
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Published: Sep 19, 2024 11:11 AM | 1 min read
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Pepe Jeans London has unveiled "VERY PEPE," the new Autumn/Winter collection campaign featuring Kriti Sanon, who makes her debut as the brand’s first-ever global ambassador of Indian origin.
Kriti Sanon embodies the Pepe Jeans DNA — bold, edgy and eclectic. Reflecting on her association with Pepe Jeans, Kriti said, “Pepe Jeans has always stood for individuality and bold style. I’m thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience. The ‘VERY PEPE’ collection is versatile and effortlessly stylish.”
On behalf of Pepe Jeans London, AWWG’s CEO Marcella Wartenbergh states: "We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading Actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”
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