aha Tamil unveils vertical fantasy web series Apsara
The series has been tailored for smartphone users
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Published: Feb 27, 2025 10:28 AM | 1 min read
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aha Tamil is all set to unveil its latest creation— Apsara, India’s first vertical web series in the fantasy genre.
Produced by Big Print Pictures, the series is the first of its kind in India and guarantees a seamless movie experience tailored for smartphone users.
Speaking about the launch, Kavitha Jaubin, Sr. Vice President Content & Strategy at aha Tamil said, "With Apsara, we are betting on the future of storytelling by leveraging vertical screen technology. This format is not just about convenience, it is also changing the way we experience storytelling.
“Unlike the traditional widescreen format, the vertical frame creates an intimate, immersive space where viewers feel deeply connected to the story. As mobile entertainment continues to evolve, we are excited to develop a format that speaks directly to the way audiences engage with content today."
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