Date-wise News
The DVCs target the aspirational GenZ and Millennials looking to fulfil their dreams
e4m Staff Jan 23, 2025 7:41 PM
Under the campaign, the company has created a specialised, highly-secure, free-of-cost locker facility for devotees
e4m Staff Jan 23, 2025 7:21 PM
During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple of quarters
Aditi Gupta Jan 23, 2025 7:19 PM
Today’s Luminaries story features Shailesh Goyal, the brilliant entrepreneur and PR leader and his extension contributions to the industry
Ritika Upmanyu Jan 23, 2025 4:43 PM
The campaign combines digital storytelling, on-ground activations and retailer outreach
e4m Staff Jan 23, 2025 4:24 PM
Karani has over four decades of extensive experience spearheading some of the largest advertising and media agencies across India, South Asia, UK and Asia Pacific
e4m Staff Jan 23, 2025 3:28 PM
AI, business outcomes and Gen Z workforce leading transformation, says PRCAI’s report
e4m Staff Jan 23, 2025 3:19 PM
This makes Nielsen the first accredited national TV audience measurement provider for Big Data + Panel
e4m Staff Jan 23, 2025 3:10 PM
Her experience spans working with industry giants such as Wipro Technologies, Bharti AXA General Insurance, Bosch, Dell and AWS
e4m Staff Jan 23, 2025 3:05 PM
The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide
e4m Staff Jan 23, 2025 2:46 PM
Murphy joined the agency in 2022 as a senior VP and most recently served as Bolt's managing director.
e4m Staff Jan 23, 2025 2:18 PM
While granting relief to Meta and WhatsApp, the NCLAT has directed the companies to deposit within two weeks 50% of the Rs 213.14 crore penalty imposed by the CCI
e4m Staff Jan 23, 2025 1:32 PM
The brand has launched a campaign to address myths and rumours that boAt sources its products from China
e4m Staff Jan 23, 2025 1:28 PM
As per the Kantar survey, 50% Indians are worried about the misuse of AI
e4m Staff Jan 23, 2025 1:15 PM
The theme for this year’s edition is "RISE: Redefining Innovation, Sustainability, and Excellence”
e4m Staff Jan 23, 2025 12:58 PM
The digital film will be leveraged across social & digital platforms in prominent regional languages
e4m Staff Jan 23, 2025 12:54 PM
This summit will bring together influential women leaders, pioneers, and advocate
e4m Staff Jan 23, 2025 12:40 PM
Prior to this, Uday Desai was with dentsu Vietnam as Intergrated Client Partner
e4m Desk Jan 23, 2025 12:37 PM
Guest Column: Krishnaji Desai, Vice President, Software Engineering – Epsilon, writes why it is imperative to rethink marketing strategies from foundational to aspirational consumer expectations
Krishnaji Desai Jan 23, 2025 12:24 PM
The League will debut on January 24, 2025, on Sony Sports Ten 2 channels
e4m Staff Jan 23, 2025 12:10 PM
Vidhya Srinivasan now holds the role of Vice President of Ads and Commerce at Google
e4m Desk Jan 23, 2025 12:08 PM
A post by the cast of the movie has sparked talks of a sequel and brands are riding on the chatter
Soumya Gawri Jan 23, 2025 11:53 AM
Prior to this, Helen Rhodes was with BBH London as Executive Creative Director at BBH London
e4m Desk Jan 23, 2025 11:46 AM
The #YehConHai campaign includes three films that depict real-life scenarios and features Raamdeo Agrawal, the Group Chairman
e4m Staff Jan 23, 2025 11:28 AM
The AdClub has received 1,152 entries from over 75 agencies this year
e4m Staff Jan 23, 2025 10:29 AM
The licence fee for the rights is more than Rs 86 lakh per month
Chehneet Kaur Jan 23, 2025 10:00 AM
Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the most-watched Tamil and Telugu OTT shows lists
e4m Staff Jan 23, 2025 9:31 AM
The account size is estimated to be between Rs 150 crore and Rs 200 crore
e4m Staff Jan 23, 2025 9:26 AM
In a social media post, Aman Gupta, Co-Founder and CMO at boAt Lifestyle, said Minimalist’s acquisition was a result of "years of effort and commitment"
Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by 30%
e4m Staff Jan 23, 2025 9:14 AM
Siddhartha Menon will report to Sunny Vohra, CEO, Madison Turnt & Anugrah Madison
e4m Staff Jan 23, 2025 9:11 AM
Pulkit Narayan, Founder & CEO, DangleAds Technologies, shares his vision of the trends set to define the MarTech landscape in 2025
Pulkit Narayan Jan 23, 2025 8:58 AM
Sanjeev Goyle, CEO- OOH & Rural, Rapport, talks about the benefits of taking out-of-home to the non-metros and why sustainable practices are non-negotiable
Chehneet Kaur Jan 23, 2025 8:46 AM
With 98 per cent of users consuming native language content, experts predict exponential growth in digital ad spends with a significant share going towards vernacular campaigns
Kanchan Srivastava Jan 23, 2025 8:37 AM