ZNMD 2? Brands say ‘don’t play with our feelings’

A post by the cast of the movie has sparked talks of a sequel and brands are riding on the chatter

e4m by Soumya Gawri
Published: Jan 23, 2025 11:53 AM  | 2 min read
Zindagi Na Milegi Dobara
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When Zindagi Na Milegi Dobara (ZNMD) hit theatres in 2011, it turned into a cultural phenomenon that redefined friendship, wanderlust, and the philosophy of living in the moment.

Directed by Zoya Akhtar, the film became an instant classic, following three childhood friends—Arjun (Hrithik Roshan), Kabir (Abhay Deol), and Imran (Farhan Akhtar), as they embarked on a bachelor road trip across Spain that changed their lives forever.

Cut to 2025: Hrithik Roshan, Farhan Akhtar, and Abhay Deol have just dropped a nostalgic bomb on the internet. The trio posted a reel recreating their iconic "Sab Kuch Likha Hua Hai" scene, sitting in a restaurant, holding a copy of The Three Musketeers. The reel, captioned "Are you seeing the signs?" and tagging Zoya Akhtar, has sparked a whirlwind of rumours. Could this mean a sequel is finally in the works? Or is it a re-release of the film in theatres?

Zoya Akhtar’s cryptic comment — "Yes, the Universe is speaking to me" — has only added fuel to the fire. Meanwhile, producer Ritesh Sidhwani’s enthusiastic response — "Let’s do this my bouys" — has fans spiralling with excitement.

Adding to the frenzy, brands like Netflix, Amazon Music, Spotify, Zomato, Cinepolis, and more flooded the comments section, with clever takes referencing the film’s famous dialogues like "It’s not funny!" and begging the trio to stop teasing and make it official.

    

    

The legacy of ZNMD is undeniable. With its unforgettable dialogues, breathtaking visuals, and soulful soundtrack (who can forget Senorita or Der Lagi Lekin?), the movie didn’t just celebrate life; it became a guidebook for millennials chasing experiences over materialism.

If this reel is a sign of things to come, the universe seems to have big plans for us. Whether it’s a long-awaited sequel or a nostalgic re-release, one thing is certain—brands and fans alike are ready to pack their bags and relive the magic.

Published On: Jan 23, 2025 11:53 AM