Motilal Oswal Group takes on fraudsters with #YehConHai! campaign

The #YehConHai campaign includes three films that depict real-life scenarios and features Raamdeo Agrawal, the Group Chairman

by e4m Staff
Published: Jan 23, 2025 11:28 AM | 1 min read

Motilal Oswal

Motilal Oswal Financial Services has unveiled the #YehConHai campaign — an initiative to expose scam tactics and empower individuals on ways to identify scammers and protect their financial well-being.

The #YehConHai campaign includes three films that depict real-life scenarios where scammers impersonate Motilal Oswal employees, including Raamdeo Agrawal, the Group Chairman. These dramatized narratives bring to light common fraud tactics and reinforce the importance of vigilance.

Sandeep Walunj, Group Chief Marketing Officer at MOFSL, shared while we have been doing substantial work in taking down fake/fraud posts, we thought potential victims must also be opted in our efforts. Visuals work helps investors comprehend the modus operandi of scammers and prepares them to deal with such attempts much better. A sting operation was the creative device that we came up with internally for this purpose.”