Date-wise News
Subhash Kamath, a brand consultant & advisor, remembers his senior Neville D’souza
Subhash Kamath Apr 7, 2025 7:14 PM
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
Brij Pahwa Apr 7, 2025 6:33 PM
For Indian advertisers and marketers, the real game-changer is Llama 4’s tight integration with Meta’s existing platforms—WhatsApp, Instagram, and Messenger
The two-day mega summit is scheduled to take place on April 8th and 9th, 2025 at Bharat Mandapam in New Delhi
Kamra has asked BookMyShow to hand over the contact information of the audiences the platform has collected from his solo shows
Bringing together over 100 speakers and 75 sessions, the summit will facilitate dialogue among a diverse array of changemakers
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking long term—and SIPs
This collaboration is a strategic move to enhance ICC’s mission of empowering businesses
The Mavericks India will drive FUJIFILM India’s PR efforts across all business verticals
The campaign, titled "NIVEA Purna – Self-Care is Complete Care", was not just about promoting a body lotion—it was about sparking a deeper conversation of self-care
The awards are - Corporate Social Crusader of the Year, Green Advertiser of the Year and best film for the categories TV/Cinema (Corporate) and Digital
As the brand ambassador of Fanoz, Rahane masterfully portrays four distinct fan personalities, celebrating the diverse ways in which people experience and express their love for the game
Powered by Google Gemini, the initiative is based on Vertex AI Multimodal Live
As part of the mandate, the agency will handle the entire scope of media services and audience-first integrated solutions
Vikram Sakhuja, Group CEO, Media & OOH, Madison Communications, was the Chief Guest at IIM Calcutta's 60th Annual Convocation
The campaign, developed by Saatchi & Saatchi India, features Rohit Sharma, Hardik Pandya and Suryakumar Yadav
Philipe Joseph Haydon, the current Head of Health Care Business, will be retiring on July 1
Dhawan’s last role was Head of Ads at Disney+ Hotstar (which has since merged with JioCinema to form JioStar).
The spotlight is back on brands and agencies that are making a meaningful impact in the health and wellness ecosystem
Many people and organizations including the Rashtriya Swayamsevak Sangh (RSS) have expressed grief over the demise of Dr. Suryakant Bali and paid tribute to him
Ambuj Chandna has been appointed Managing Director & Head of Consumer Banking Group; Santanu Mitra is now Managing Director & Country Head Corporate Banking (Large and Midcap)
e4m Staff Apr 7, 2025 12:02 PM
Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their presence in the tournament
e4m Staff Apr 7, 2025 11:57 AM
After Sudhir Chaudhary’s departure, AajTak unveils a high-voltage prime-time revamp led by Anjana Om Kashyap, Neha Batham, Shweta Singh, and Syed Ansari
e4m Staff Apr 7, 2025 11:32 AM
The show is part of deKoder's broader mission to simplify complex global affairs using sharp editorial insights
e4m Staff Apr 7, 2025 11:16 AM
VS Mani, Executive Director & Global Chief Financial Officer of the company, has opted for early retirement
The film captures a bride preparing for her big day, a blend of excitement, anticipation, and the pressure to look her best, much like a cricketer
e4m Staff Apr 7, 2025 10:29 AM
In the cricket season, betting and fantasy platforms have been going big on ads, raising red flags in a high-stakes game of attention, legality, and visibility
Chehneet Kaur and Sunidhi Vijay Apr 7, 2025 9:33 AM
As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities
Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace
Aditi Gupta Apr 7, 2025 9:14 AM
V G Senthilkumar, Head of Marketing & Branding, Bank of Baroda (BoB), talks about their association with the International Masters League, leveraging Kumbh Mela, and more
Simran Sabherwal Apr 7, 2025 9:12 AM
Perfetti Van Melle will harness Havas Media’s suite of data, technology and analytics tools
India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free Ad-Supported TV, and digital news platforms
Shantanu David Apr 7, 2025 8:57 AM
For each campaign, multiple agencies will be empanelled, and Madison has been nominated as one of them
Tasmayee Laha Roy Apr 7, 2025 8:39 AM
Arun Srinivas, Director and Head of Ads Business at Meta India, spoke to e4m on how brands are riding on the AI wave, the rise of Reels, short-form video content, and much more
Shantanu David Apr 7, 2025 8:28 AM
Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer