Chehneet Kaur and Sunidhi Vijay

Senior correspondent NA NA

Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections

Chehneet Kaur and Sunidhi Vijay Aug 12, 2025 9:05 AM

In the cricket season, betting and fantasy platforms have been going big on ads, raising red flags in a high-stakes game of attention, legality, and visibility

Chehneet Kaur and Sunidhi Vijay Apr 7, 2025 9:33 AM

IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, influencer content, and real-time trends, share observers 

Chehneet Kaur and Sunidhi Vijay Mar 20, 2025 9:11 AM