Date-wise News
Anant Agarwal, Vice Chairperson, CRPL and MMG Group, noted that the decision to bring Ranveer Singh as brand ambassador marks a continued shift toward high-energy, personality-led marketing in India
Chehneet Kaur Jun 9, 2025 6:37 PM
While Streaming & Studios will cover Warner Bros. TV, Warner Bros. Motion Picture Group, DC Studios, HBO & HBO Max, Global Networks will include entertainment, sports, news TV like CNN & Discovery
For the last 15 years, the agency has been a force shaping public discourse and strengthening India’s knowledge society through strategic storytelling and regional insights
Ritika Upmanyu Jun 9, 2025 5:21 PM
Spardha Pandey has previously worked at Gensol Group, Meta, Hewlett Packard, and Paytm in various capacities
Sanjiv Shankar, Addl Secy, Ministry of Consumer Affairs, said this at the launch of AIDCF-EY report
Aditi Gupta Jun 9, 2025 3:59 PM
The India TV OTT app is available on the Play Store of Smart TV platforms and is built for collective viewing
The collaboration focuses on enhancing YAIT's brand visibility through strategic social media management and performance marketing
Through compelling multi-lingual films across seven language markets, ZEE beautifully weaves India’s rich diversity into a single narrative
In the journey of over three decades at WPP, Mark Read has led a number of acquisitions and initiatives across the group
Nupur Srivastava was Head Sales - Emerging Business & Markets at SonyLiv
Boria Majumdar explores how injuries and lack of opportunities have kept Kuldeep Yadav to just 13 Test caps in over 8 years. But with R Ashwin now retired, Test series in England could be his chance
Marketers at the e4m Pitch CMO Summit 2025 unpacked how shrinking attention spans and fractured media ecosystems are rewriting the rules of brand engagement
Marketers, at the e4m Pitch CMO Summit 2025, debated whether digital delivers clarity or chaos, highlighting gaps in transparency, measurement, and unified campaign planning
e4m Staff Jun 9, 2025 12:25 PM
Deepak Chhabra, Managing Director, Timex India, spoke to e4m on how the 170-year-old global brand is being reimagined for the new-age Indian consumer
Sunidhi Vijay Jun 9, 2025 12:10 PM
Mark Read has been with WPP for 30 years; his term on the Board will end on Dec 31, 2025
e4m Staff Jun 9, 2025 11:50 AM
This year, FCB India is going to Cannes Lions with its creations for Indian Railways, Navneet Education, Navbharat Times and Uber
e4m Staff Jun 9, 2025 11:36 AM
Prior to joining WSO2, Navneet Kaur held senior leadership positions at firms like Salesforce, MuleSoft, Sterlite Technologies and Capgemini (Aricent)
e4m Staff Jun 9, 2025 11:14 AM
Rale last served as General Counsel for Star and Disney India and completed 15 years with the company in 2024
e4m Staff Jun 9, 2025 11:05 AM
Siddhartha Mohanty has retired from his post as Chairman and Non-Executive (Nominee) Director from the Board of the Company
e4m Staff Jun 9, 2025 10:50 AM
Tanushree R joins from WPP after a 3-year stint as Associate Vice President
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how podcasting has emerged as perhaps the most accessible & powerful medium for building thought leadership
Shantomoy Ray Jun 9, 2025 9:46 AM
CTV’s diverse, long-form, and studio-produced content offers a curated, brand-safe environment ideal for advertisers seeking scale with control, say experts
Shantanu David Jun 9, 2025 9:30 AM
At the e4m Pitch CMO Summit 2025, influence marketing leaders discuss how authentic storytelling, long-term partnerships, and ROI accountability are fast replacing vanity metrics
In this edition of e4m TechTalk, Prabhvir Sahmey, Senior Director at Samsung Ads, shared his take on AI’s role in the CTV universe, shoppable ad content and more
Shantanu David Jun 9, 2025 9:17 AM
DAVP sets advertising rates based on circulation figures, not readership unlike commercial clients; most publications still below pre-Covid circulation levels, note industry experts
Chehneet Kaur Jun 9, 2025 8:59 AM
While Sinha will be working with McKinsey’s consumer business clients, ABLTY Advisory LLP is his own venture
Marketers highlight the need for updated audience insights amid digital growth and post-pandemic shifts
Kanchan Srivastava Jun 9, 2025 8:53 AM