Date-wise News
The actress narrates Macha Tea’s latest digital film capturing the everyday special moments that make mother’s love unforgettable.
e4m Staff Apr 14, 2025 6:40 PM
Sudhir Chaudhary was speaking on a Governance Now podcast with Kailashnath Adhikari, Managing Director, Sri Adhikari Brothers
e4m Staff Apr 14, 2025 6:28 PM
The campaign, inspired by Bollywood, celebrates innovation, culture and creativity
e4m Staff Apr 14, 2025 5:51 PM
BeastLife is founded by fitness influencer Gaurav Taneja and entrepreneur Raj Gupta
e4m Staff Apr 14, 2025 4:38 PM
The Lodha brothers have formally outlined the independent use of their respective brand identities. Macrotech retains ‘Lodha’ Brand, HoABL remains with Abhinandan
e4m Staff Apr 14, 2025 4:17 PM
At CrowdStrike, Sathuragiri will be Director and Head of Marketing for India and South Asia
e4m Staff Apr 14, 2025 3:36 PM
According to a TAM Report on IPL advertising, mouth freshener was the top advertiser category with 13% share, followed by biscuits and e-commerce at 10% each
e4m Staff Apr 14, 2025 3:23 PM
Kamal Basu has been elevated to Executive Director and Chief Growth Officer and Jyoti Mahendru has been appointed as Chief Talent Officer and National Communication Officer
e4m Staff Apr 14, 2025 2:55 PM
Naina Bhalla has been appointed EVP – Growth & Strategy to Lead Expansion Ahead of IPO
e4m Staff Apr 14, 2025 2:54 PM
Through this collaboration, customers can now book Suzuki’s two-wheelers online, offering a hassle-free digital buying experience
e4m Staff Apr 14, 2025 2:35 PM
Koppineni’s next move is unclear but he is expected to join another media firm in June
e4m Staff Apr 14, 2025 2:06 PM
Its latest campaign, #AankhBandKarkeLeLo, captures the confidence and trust consumers place in a brand that has delivered for generations
e4m Staff Apr 14, 2025 1:59 PM
Moderated by Brij Pahwa, Editorial Lead at MarTech e4m, the session explored how leading brands are adapting their strategies in the wake of these challenges. Panelists included
Brij Pahwa Apr 14, 2025 1:25 PM
The channel has retained its distinct identity through credible reporting and in-depth coverage of national affairs
e4m Staff Apr 14, 2025 1:08 PM
The brand is actively seeking media partners who can deliver standout performance across platforms including out-of-home (OOH), digital, social media, OTT, radio, and print
e4m Desk Apr 14, 2025 12:41 PM
Each of whom has made a significant impact on the industry through their work and thought leadership
Brij Pahwa Apr 14, 2025 12:39 PM
He has previously worked with Adfactors, Torque Communications, Image Inc, etc
e4m Staff Apr 14, 2025 12:30 PM
In her new role, Nidhi Kaistha will oversee sales, marketing and after-sales operations in India
e4m Desk Apr 14, 2025 12:27 PM
As governments continue to debate trade agreements and impose tariffs, martech stands out as a beacon of growth and innovation — agile, borderless, and indispensable to the future of global business
Brij Pahwa Apr 14, 2025 12:06 PM
Jaspreet Bindra—founder of AI&Beyond and Tech Whisperer Ltd, explores how generative AI is poised to transform marketing, the challenges around data privacy and copyright, and AI ethics
Brij Pahwa Apr 14, 2025 12:05 PM
Prior to this, he held the role of Regional Director, Global Clients & Business Leadership at the company
e4m Desk Apr 14, 2025 11:57 AM
Prior to his promotion, Adamson was the Regional Business Director of OMD APAC and Singapore
e4m Desk Apr 14, 2025 11:46 AM
At the center of BluSmart’s restructuring is a fleet reorganisation deal involving the company's parent, Gensol Engineering, which is reportedly winding down existing vehicle lease arrangements
e4m Desk Apr 14, 2025 11:41 AM
Aruna Shankaranarayanan was the Media and Marketing Innovation Lead at the company
e4m Desk Apr 14, 2025 11:34 AM
Celebrating the towering figure in Indian advertising as he turns a year older
e4m Staff Apr 14, 2025 11:17 AM
Prior to this, Anamika Singh was with Wildcraft India as Head-Marketing & Brand Communication
e4m Desk Apr 14, 2025 10:47 AM
The growth is backed by a mix of on-ground initiatives, reader engagement efforts, and use of technology to drive distribution and reach
e4m Staff Apr 14, 2025 10:45 AM
Prior to this, Deepak Luthra was with Viacom18 Media Private Limited as Revenue Head - Branded Content (Viacom18 & Jio Cinema)
e4m Desk Apr 14, 2025 10:38 AM
The announcement was made by Shalini Poddar, Director at Apple, who emphasized the search for an exceptional candidate to lead the marketing efforts for Apple's suite of content services in India
e4m Desk Apr 14, 2025 10:36 AM
VVS Laxman was retained as a panel member, according to ICC’s statement
e4m Desk Apr 14, 2025 10:16 AM
While AI-generated ads are undeniably efficient and often awe-inspiring in execution, many leaders believe they are still rooted in imitation
Soumya Gawri Apr 14, 2025 9:40 AM
Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA
Chehneet Kaur Apr 14, 2025 9:33 AM
Kohli’s investment, while undisclosed, is being called “significant” by insiders
Shalinee Mishra Apr 14, 2025 9:24 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how integrated marketing strategies create unified voice that resonates with audiences and earns their trust
Shantomoy Ray Apr 14, 2025 9:12 AM
The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, executed and measured
Shantanu David Apr 14, 2025 9:10 AM
Aditya Modak, Co-founder & Director, Gargi by P N Gadgil & Sons and COO & CFO, PNGS, tells us how the 193-year-old brand continues to remain relevant, and the road ahead
Simran Sabherwal Apr 14, 2025 9:06 AM
Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts
Aditi Gupta Apr 14, 2025 8:47 AM