Senco Gold & Diamonds' campaign honours craftsmanship
The campaign is titled ‘Khushiyon Ki Reet – #ApkaShukriya’
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Published: Apr 14, 2025 6:11 PM | 1 min read
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Senco Gold & Diamonds has revealed its newest campaign, “Khushiyon Ki Reet – #ApkaShukriya”, a heartfelt tribute to the unsung heroes behind its timeless treasures—the master karigars. This emotional and captivating campaign shines a spotlight on the artisans whose unparalleled skills have transformed precious metals into enduring symbols of love, tradition, and heritage for generations, stated a pres release.
The campaign also marks the launch of Senco’s exquisite Khushiyon Ki Reet Collection.
“Aap ka Shukriya campaign is an ode to Karigars and the craftsmanship that SENCO’s legacy is built on. Senco means design and superior craftsmanship for over 85+ years. We thank our Karigars for their dedication and being with us through generations.,” said Joita Sen, Director of Senco Gold & Diamonds.
With “Khushiyon Ki Reet,” Senco Gold & Diamonds reaffirms its commitment to preserving the age-old traditions of jewellery craftsmanship while evolving with the tastes of the modern consumer—because every piece is not just jewellery but a legacy in the making.
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