Crompton Air Coolers makes a case for blind trust in new campaign

Its latest campaign, #AankhBandKarkeLeLo, captures the confidence and trust consumers place in a brand that has delivered for generations

by e4m Staff
Published: Apr 14, 2025 1:59 PM | 2 min read

Crompton Air Coolers has launched a new campaign “Aankh Band Karke Le Lo”, showcasing its range of innovative and high-performance air coolers.

Its latest campaign, #AankhBandKarkeLeLo, captures the confidence and trust consumers place in a brand that has delivered for generations. The film brings this sentiment alive through a relatable story that underlines why Crompton remains the preferred choice for effortless, effective cooling—summer after summer.

Speaking about the company’s latest campaign, Tanmay Prusty, CMO – Crompton Greaves Consumer Electricals Ltd., said, “Every summer brings its own set of challenges, with soaring temperatures making it essential for consumers to find a cooling solution they can trust. Dependable cooling is more than just a luxury, it’s a necessity. Fan & Pumps are the heart of any air cooler & as India’s No. 1 brand in Fans & Residential Pumps, we don’t just understand cooling; we perfect it. Backed by our expertise in airflow technology, Crompton Air Coolers are designed to deliver powerful, long-lasting performance, even in peak summer. Our latest campaign, ‘Aankh Bandh Karke Le Lo,’ embodies the deep trust that generations of consumers have placed in Crompton—knowing that they can depend on us with absolute confidence. Through this campaign, we celebrate the assurance that comes with a brand that consistently delivers on its promise. With the refreshing power of #JaldiCooling, Crompton Air Coolers ensure a cooling experience so reliable that it needs no second thought.”