Date-wise News
Guest Column: Dr Rakhi Tripathi, Associate Professor and Area Chair (Information Systems and Analytics) at FORE School of Management, Delhi, writes about the immense potential that social media holds
Dr Rakhi Tripathi Aug 6, 2025 5:00 PM
Guest Column: Dr. Samir Kapur, Director, Adfactors PR talks about the Stanley story, marketing hacks and what Indian brands should learn about human behaviour
Dr. Samir Kapur Aug 6, 2025 3:50 PM
The brand, founded by singer and actor Selena Gomez, appears to be courting Indian audiences through local influencers
Shalinee Mishra Aug 6, 2025 3:25 PM
This development marks another step in LG’s mission to deliver diverse quality entertainment to every LG Smart TV user across the country
e4m Staff Aug 6, 2025 12:36 PM
The campaign ‘The Circle of Shaq’ showcases the banter between family members
e4m Staff Aug 6, 2025 12:25 PM
The Reliance-backed media giant has unveiled a new look that represents its vibrant future
e4m Staff Aug 6, 2025 12:15 PM
Linda Yaccarino’s experience will be instrumental in developing innovative programs focusing on the future of peptide population health management
e4m Staff Aug 6, 2025 11:48 AM
Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion and Chief Mentor of the Indian Institute of Human Brands, shares how consumers – mostly cricket fans – see Brand Mohammed Siraj
Sandeep Goyal Aug 6, 2025 11:39 AM
The collaboration marks a defining moment for Solitario as it scales its presence across India and key international markets
e4m Staff Aug 6, 2025 11:34 AM
The new brand identity reflects the company's purpose of reimagining a healthier future for all people, pets and the planet
e4m Staff Aug 6, 2025 10:42 AM
Google takes advantage of Apple's decision to postpone Siri’s AI upgrade until 2026, spotlighting the Pixel 10’s ready-to-use AI features in a playful new ad
e4m Staff Aug 6, 2025 10:39 AM
With Q-comm’s ad revenue projected to cross ₹5,000 crore by end-2025, it’s fast becoming a core pillar of digital media plans, say experts
Kanchan Srivastava Aug 6, 2025 9:14 AM
While some believe that linear TV could benefit from adapting successful OTT shows, others argue that TV needs to dig deeper, taking creative risks and generating original content for its core base
Aditi Gupta Aug 6, 2025 9:07 AM
While Amazon’s shift aligns with the broader industry trend of first-party data protection and platform independence, it remains to be seen if it opens a window of opportunity for Indian advertisers
Shantanu David Aug 6, 2025 8:23 AM
Nikolai Reynolds, Ipsos' Global Product Testing Head, warns about the growing concern of AI flattening the insights and neglecting the deeper human understanding
Anuja Jain Aug 6, 2025 8:00 AM



































