Solitario partners with YAAP Digital for full brand and packaging refresh

Solitario Diamonds, the lab-grown diamond brand co-founded by Ricky Vasandani and Dr. Vivek Anand Oberoi, has announced a strategic partnership with YAAP Digital for a comprehensive brand and packaging refresh. This collaboration marks a defining moment for Solitario as it scales its presence across India and key international markets with a bold, purpose-led identity.

Founded in 2022, Solitario has rapidly emerged as a category leader in the lab-grown diamond space through a fusion of ethics, elegance, and innovation. With a vision to redefine modern luxury for the conscious consumer, the brand is now poised to upgrade its entire visual ecosystem, from packaging and in-store touchpoints to digital expressions and storytelling.

Ricky Vasandani, Co-Founder & CEO of Solitario, said: “From day one, our goal has been to challenge the conventions of the diamond industry, right from how diamonds are made to how they are experienced. This partnership with YAAP is a natural progression in our journey. Beyond refreshing our packaging and design, our larger aim is to reimagine how Solitario lives in the minds and hearts of our customers.”

Dr. Atul Hegde, Founder of YAAP, shared: “More than a jewellery brand, Solitario is a testament to how luxury can evolve without losing its soul. At YAAP, we’re excited to partner with Vivek and Ricky to craft a new identity that’s as refined, responsible, and forward-looking as the diamonds they create. The goal is to make every interaction with Solitario feel elevated, intentional, and unforgettable.”

Dr. Vivek Anand Oberoi, Co-Founder of Solitario, added: “At its core, Solitario is about conscious luxury. The question for us, therefore, is about crafting beauty that doesn't come at the cost of the planet. While this brand and package refresh is marked by a visual upgrade, it’s ultimately shaped by an emotional and ethical intent. We’re excited to work with YAAP to bring a new depth and distinction to what we stand for.”

Backed by Strong Momentum

Solitario recently secured a fresh round of funding at a ₹300 crore valuation, bringing on board strategic investor Gautam Budhrani, trustee of the Budhrani Knowledge Trust. This follows a successful $3.6 million pre-IPO round earlier this year, backed by investors including Neeraj Gupta, Investi Global, and the Vicco Group. The capital is being channeled into retail expansion, inventory build-up, marketing, and digital scale-up as the brand targets over ₹200 crore in revenue for FY26.

As the global market for lab-grown diamonds surges, Solitario continues to lead the narrative of sustainable sparkle by blending together cutting-edge science, uncompromising design, and a values-first approach. With YAAP’s expertise in branding, design, and digital storytelling, this partnership is set to redefine how new-age luxury is imagined and experienced.