YAAP Digital appoints Siddhartha Sahni as the Head of Mumbai

YAAP is a new-age digital marketing, content, Influencer marketing & technology services company. YAAP brings together data, AI-powered tech & content to deliver new-age creative solutions. YAAP has a digital DNA and has been at the forefront of disruption in the industry by bringing together technology, data, creators, design & content under one unified structure across its presence in Gurgaon, Dubai, Mumbai and Singapore.

Siddhartha Sahni, a digital native who comes with over 18 years of experience across regions has helped both network and independent agencies such as Leo Burnett, Dentsu Webchutney, Tribal DDB, Indigo Consulting, M&C Saatchi scale their operations. He has lead teams across some of biggest agency mandates in India which include Google, Harley Davidson, Volkswagen, Adidas, Jeep, Airtel, McDonalds. Sahni has also been awarded by CMO Asia for his digital marketing leadership multiple times. He co-founded a clean energy startup in 2016 as an entrepreneur during a break he took from the industry and mentors final year advertising students across universities such as Symbiosis.

Talking about his appointment, Sid, as he is fondly known within the industry said - “Yaap is an independent new age network that is trying to disrupt the traditional agency model via data, tech and content. The agency has a product and service suite across the marketing funnel that is relevant to today’s evolving new age marketer needs. It’s an exciting opportunity for me to head the region where apart from our work, our people and our culture are the most important things to me”. 

Commenting on Sahni’s appointment, Manan Kapur, senior partner at YAAP shared, ““YAAP is on an ambitious growth path, and we are thrilled to have Siddhartha onboard to lead our Mumbai operations with his dynamic leadership style. His sharp vision, strong management principles, and deep expertise in digital marketing & branding will play a pivotal role in driving YAAP’s accelerated growth in the region. I warmly welcome Siddhartha and wish him great success and a long, rewarding journey with us.”. Kapur added.