Date-wise News
On Day 2 of Abby Awards, FCB India takes home Grand Prix for Railways’ ‘Lucky Yatra’ campaign
e4m Staff May 22, 2025 9:49 PM
Deepak Dhar, Founder & Group CEO of Banijay Asia, announced the Indian adaptation of the globally acclaimed reality show at Goafest
e4m Staff May 22, 2025 7:34 PM
You have to invest in action content. Audiences love it, especially young viewers across Bharat, said Shetty in a session with Aruna Daryanani, Director at Amazon MX Player
e4m Staff May 22, 2025 7:18 PM
Experts at Goafest spotlight how OOH is evolving into a tech-powered, insight-driven, creative canvas that’s impossible to ignore
e4m Staff May 22, 2025 7:08 PM
Nisha Narayanan, Director & COO of RED FM and Magic FM, celebrates her birthday today
e4m Staff May 22, 2025 7:00 PM
On Day 2 of Goafest 2025, a panel discussion on ‘Mardon Wali Baat: A discussion on Masculinity in Advertising’ unpacked evolving portrayals of masculinity in Indian advertising
e4m Staff May 22, 2025 6:46 PM
On Day 2 of Goafest 2025, an expert panel discussed the evolving nature of placements to partnerships
e4m Staff May 22, 2025 6:34 PM
It will be an 8-episode comedy series where hilarious storytelling meets audience sleuthing
e4m Staff May 22, 2025 6:24 PM
The platform is built on deep commerce intelligence and hyper-real visual shopping
e4m Staff May 22, 2025 6:08 PM
Moderated by Rohit Ohri, the session featured insightful perspectives from Bobby Pawar, Sonal Dabral, Senthil Kumar and Lulu Raghavan
e4m Staff May 22, 2025 5:23 PM
At Goafest 2025, Karan Bedi, Director and Head of Amazon MX Player, said streaming video ads are outperforming other formats in driving brand recall and building positive brand associations
e4m Staff May 22, 2025 4:52 PM
The demand for seamless 4K streaming and uninterrupted connectivity saw a significant boost in sales for TP-Link's high bandwidth series and Deco series routers
e4m Staff May 22, 2025 4:43 PM
This campaign sees Myntra roll out a playful, behind-the-scenes-style film that captures the hilarious mayhem of a commercial shoot gone off-script
e4m Staff May 22, 2025 4:36 PM
The report warns against the dangers of falling into the “advertising doom loop”, an overreliance on short-term tactics that may eventually stall growth
e4m Staff May 22, 2025 4:27 PM
She joined Microsoft Australia in 2017 to lead the communications team
e4m Staff May 22, 2025 3:59 PM
Under the campaign, Deconstruct set up large-format billboards in each intern's home city
e4m Staff May 22, 2025 3:58 PM
The agency took home 2 gold, 2 silver and 2 bronze metals across categories
The agency's innovative campaigns earned them 3 gold metals and 1 silver across categories
The agency bagged 4 golds, 4 silver and 5 bronze metals across categories
The agency bagged 2 golds and 1 bronze on Day 1 of the Abby One Show Awards
The partnership was originally established to consolidate and streamline Coca-Cola’s marketing operations
e4m Staff May 22, 2025 1:18 PM
The campaign celebrates seamless, intuitive, and full-service experience Kotak811 now offers
e4m Staff May 22, 2025 1:10 PM
The company, Pearl Global Industries, has posted adjusted EBITDA of over Rs 400 crore
e4m Staff May 22, 2025 12:47 PM
Ruchika P has over two decades of experience in digital advertising, ad tech, and sales leadership
e4m Staff May 22, 2025 12:07 PM
Captiv8 will be positioned within Publicis Connected Media and integrated with Influential
e4m Staff May 22, 2025 11:45 AM
At Goafest 2025, actor Kareena Kapoor Khan spoke about how celebrities today are leaning into authenticity as a long-term brand strategy
e4m Staff May 22, 2025 11:28 AM
As part of the financial report, the company has announced investments across research, digital media, artificial intelligence, and customer engagement
e4m Staff May 22, 2025 11:19 AM
According to journalist Jitesh Jethanandani, the confrontation occurred during an interview for Bharat Raftaar TV
e4m Staff May 22, 2025 9:41 AM
Marketing experts and industry players note that brands are allocating nearly 30% of ad spends on UGC, creator collabs, thanks to strong rebound in travel and seasonal spikes in FMCG consumption
Shalinee Mishra May 22, 2025 9:22 AM
Wavemaker and ABP walked away with big honours on Day 1 at the Abbys
Aditi Gupta May 22, 2025 9:12 AM
Industry watchers reflect on the many wrongs of brands and influencers tapping into public sentiments during topical marketing under the guise of patriotism during trying times
Soumya Gawri May 22, 2025 9:03 AM
The radio and audio conference will be followed by the e4m Golden Mikes 2025 Awards
e4m Staff May 22, 2025 8:52 AM
Truecaller’s VP of Global Ad Sales Business, Hemant Arora, spoke to e4m about the platform’s masthead advertising format, its scale and purpose
Chehneet Kaur May 22, 2025 8:42 AM
At the sidelines of Goafest, Cheil X CEO Jitender Dabas laid out his ambitious vision for transforming the agency into a future-ready force, blending creativity with cutting-edge technology
e4m Staff May 22, 2025 8:35 AM
Themed ‘Navigating the Digital Tide: How CTV is Reshaping Media’, the Teads gathering provided a platform for insights, foresight, and meaningful conversations around the growing prominence of CTV
e4m Staff May 22, 2025 8:32 AM
Sinha was the President & Chief Brand Officer at The Times of India Group
Kanchan Srivastava May 22, 2025 7:32 AM