Date-wise News
The relaxations are a part of MIB’s proposed amendments to the Policy Guidelines for Television Rating Agencies in India
Tasmayee Laha Roy Jul 2, 2025 6:33 PM
In the draft order, the government has invited public and stakeholder feedback on the proposed changes within 30 days
Tasmayee Laha Roy Jul 2, 2025 5:32 PM
Creator-driven platforms are expected to draw over $185 billion in direct creator income this year
Shalinee Mishra Jul 2, 2025 2:10 PM
Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and authentication
e4m Staff Jul 2, 2025 12:54 PM
Good Game is a ‘as-live’ competitive reality TV programme slated as Global Talent Competition for gamers, social media content creators, and top entertainers
e4m Staff Jul 2, 2025 12:33 PM
At the 15th edition of IPRCCC, Ashwani Singla, Founding & Managing Partner of Astrum, urged companies to stop thinking like donors and start behaving like Social Impact Organisations
e4m Staff Jul 2, 2025 12:31 PM
This is in addition to Prasad’s national role as Chief Strategy Officer
e4m Staff Jul 2, 2025 12:28 PM
The transaction, initially expected to close within 90 days of signing the agreement on December 31, 2024, will now be completed by September 30, 2025
e4m Staff Jul 2, 2025 11:53 AM
As per reports, the probe has been initiated following a complaint filed by Grasim Industries, which recently entered the paints sector under the Birla Opus Paints brand
e4m Staff Jul 2, 2025 11:49 AM
Mathur succeeds Nitin Chalke who joins the Schindler Group Executive Committee and will be responsible for Asia Pacific
e4m Staff Jul 2, 2025 11:44 AM
Vicky Kaushal’s collaboration with A23 starts with a campaign for the EPIC Poker Championship
e4m Staff Jul 2, 2025 11:40 AM
With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not just flashy reach
Shantanu David Jul 2, 2025 9:21 AM
In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a beverage brand, but a lifestyle statement
Aditi Uniyal and Sunidhi Vijay Jul 2, 2025 9:16 AM
Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose to associate with Sun TV
Simran Sabherwal Jul 2, 2025 9:14 AM
Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
Sunidhi Vijay Jul 2, 2025 8:56 AM
Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that fit naturally
Shalinee Mishra Jul 2, 2025 8:38 AM
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with JioStar
Aditi Gupta Jul 2, 2025 8:26 AM





















