Bottega Veneta announces Lorenzo Musetti as brand ambassador
Bottega Veneta’s announcement follows Lorenzo Musetti’s participation in the house’s recent ‘Craft is our Language’ campaign
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Published: Jul 2, 2025 3:34 PM | 1 min read
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Bottega Veneta has announced Italian professional tennis player Lorenzo Musetti as brand ambassador.
Ranked number 6 in the ATP singles rankings in 2025, Musetti is regarded as one of the most compelling young talents in tennis. Musetti rose to prominence by winning the 2019
Australian Open boys’ singles title and reaching the final of the US Open juniors the same year.
He quickly attracted attention on the ATP Tour with his fluid style, creative shot-making, and maturity on court. His new ambassadorship with Bottega Veneta joins
his existing sportswear partnerships.
Bottega Veneta’s announcement follows Musetti’s participation in the house’s recent ‘Craft is our Language’ campaign, celebrating 50 years of the iconic Intrecciato weave.
In the campaign, which celebrates Bottega Veneta handcraft as well as the wider power and beauty of hand gestures, Musetti reflects on the gestures that define his sport and his Italian heritage.
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