#e4mBreaking: MIB releases draft amendments to TV rating norms; tightens consultancy, registration rules

In the draft order, the government has invited public and stakeholder feedback on the proposed changes within 30 days

by Tasmayee Laha Roy
Published: Jul 2, 2025 5:32 PM | 1 min read

The Ministry of Information and Broadcasting (MIB) has proposed key amendments to the Policy Guidelines for Television Rating Agencies in India, originally notified on January 16, 2014. In a draft order released on July 2, 2025, the government has invited public and stakeholder feedback on the proposed changes within 30 days.

The amendments aim to tighten conflict-of-interest norms and update registration criteria.

The revised Clause 1.1 mandates that any applicant seeking registration for providing television rating services must be a company registered under the Companies Act, 2013.

Additionally, Clause 1.4 has been amended to prohibit rating agencies from offering consultancy or advisory services that may pose a conflict with their core function of audience measurement.

“The company shall not undertake any activity like consultancy or any such advisory role, which would lead to a potential conflict of interest with its main objective of rating,” the amendment suggested.

Further, Clauses 1.5 and 1.7—as well as a related proviso—have been deleted, streamlining the regulatory framework. The revised provisions come into immediate effect and will apply to both new applicants and existing rating agencies.