The ratings agency has stated that it needs more time to release data to account for time to carry out technical checks and validation of data

exchange4media Staff Mar 17, 2022 8:41 AM


The genre classification of TV channels will be done basis the MIB licence category and the programming aired during the entire day over 13 weeks

exchange4media Staff Mar 4, 2022 8:22 AM


BARC has said it will address queries around the methodology and the review process adopted in arriving at the Augmented Data Reporting Standards

exchange4media Staff Feb 10, 2022 8:51 AM

anurag thakur?blur=25

Speaking in the Lok Sabha, the I&B minister also said that government is yet to decide on notification of new uplinking/downlinking guidelines for TV channels

exchange4media Staff Feb 9, 2022 8:24 AM


Weekly data for news & special interest genre channels to be reported as per Board & Technical Committee approved Augmented Data Reporting Standards

exchange4media Staff Feb 7, 2022 4:16 PM


TV news industry is eagerly waiting for BARC to release the data as the genre hopes to reap a windfall gain in ad revenue in the run-up to the state assembly elections which will conclude on March 10

exchange4media Staff Jan 14, 2022 8:23 AM

annurag batra?blur=25

Is this a way to get the narrative back? Is this a way to divide media again and rule it even more effectively?, asks Dr Annurag Batra, Chairman & Editor-in-Chief of e4m & BW Businessworld

Annurag Batra Jan 13, 2022 5:48 PM


While some networks have already hiked the rates in view of the upcoming state elections, others are expected to follow suit now

Javed Farooqui Jan 13, 2022 9:19 AM


Our stand is vindicated as the ministry stamps the room for improvement & acknowledges the deficiencies, says CEO of a leading news channel and a member of NBDA

exchange4media Staff Jan 13, 2022 9:09 AM


The Joint Working Group will comprise Prasar Bharati CEO S.S. Vempati, DTH Association President Harit Nagpal and representatives from MeitY, BIS, BARC & AIDCF

exchange4media Staff Jan 12, 2022 5:17 PM


In an order released by MIB today, a copy of which is exclusively available with e4m, the ministry has also sought last three months' data to be released along side

exchange4media Staff Jan 12, 2022 4:41 PM


The ministry has asked IBDF, NBDA, and NBF to provide their comments on the 39-page report dated 4th January 2021

exchange4media Staff Nov 23, 2021 8:39 AM

Tv ratings?blur=25

In its 39-page report to MIB, the committee has also recommended setting up of an appellate body for grievance redressal and mediation of disputes between stakeholders and ratings agencies

Javed Farooqui Nov 10, 2021 8:52 AM

Nakul chopra?blur=25

Since Nakul Chopra is not new to the ratings body, the industry expects some key developments under his leadership

Sonam Saini Aug 24, 2021 8:40 AM

sunil Lulla?blur=25

As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his journey

Sonam Saini Aug 20, 2021 8:45 AM


While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year

Sonam Saini & Tasmayee Laha Roy Jan 28, 2021 8:28 AM

News Broadcasters Federation?blur=25

NBF also calls upon BARC to not come under the pressure of vested interests and hold back the release of ratings

exchange4media Staff Jan 14, 2021 9:11 PM


Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the way television viewership is measured

exchange4media Staff Dec 2, 2020 9:05 AM