tv-ratings
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
Imran Fazal Jun 29, 2026 8:11 AM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
Imran Fazal Jun 8, 2026 8:25 AM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
The govt has also mandated that existing television rating agencies increase their metered homes to 80,000 within nine months from the date of notification of the guidelines
Imran Fazal May 8, 2026 6:56 PM
What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment
Aditi Gupta Apr 23, 2026 8:09 AM
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
Srinivasan Swamy, AAAI Chief and Executive Group Chairman of RK Swamy, also cautioned against the proliferation of multiple measurement systems
Imran Fazal Apr 14, 2026 10:19 AM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
While the direction of the new policy has found broad support, industry leaders indicate that the transition will hinge less on intent and more on execution, interoperability and consensus
Chehneet Kaur Apr 1, 2026 8:54 AM
The mandate to scale up by 10,000 meters annually has drawn criticism for being overly ambitious for MIB
Imran Fazal Mar 28, 2026 10:56 AM
Under the policy, the government may restrict rating agencies from operating in sensitive geographic areas on national security grounds
Imran Fazal Mar 27, 2026 8:52 PM
The guidelines mandate that the privacy of metered homes must be strictly maintained
Imran Fazal Mar 27, 2026 8:47 PM
The move could pave the way for global measurement firms and data analytics companies to enter India’s television ratings market
Imran Fazal Mar 27, 2026 7:44 PM
Even a first violation triggers a one-month suspension of ratings, effectively halting the agency’s data output and disrupting the flow of audience measurement for broadcasters and advertisers
e4m Staff Mar 27, 2026 7:24 PM
Existing agencies have been given a tighter timeline of six months to reach the 80,000 mark
Imran Fazal Mar 27, 2026 7:12 PM
The four-week pause could be extended further if authorities believe the risk of panic-mongering or sensationalism persists
Ruhail Amin Mar 6, 2026 6:25 PM
According to media reports, the pilot is being conducted with a leading industry player, to formally test an integrated cross-platform measurement model
e4m Staff Feb 26, 2026 9:11 AM
In its annual meeting, NBF adopted a resolution stating that the matter of Kerala TRP scam will be formally taken up with BARC
With questions swirling around how ratings were influenced, sensitive data was accessed and money used to distort audience metrics, industry experts warn of deeper weaknesses and blind spots
Aditi Gupta Nov 28, 2025 9:09 AM
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
e4m Staff Nov 11, 2025 2:38 PM
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Chehneet Kaur Nov 11, 2025 9:14 AM
For cable operators, these pages are a vital source of income, contributing nearly 15–20% of their total revenues, say industry experts
Aditi Gupta Nov 11, 2025 8:35 AM
MIB’s draft amendment proposing exclusion of landing page viewership from measurement could reshape not just how ratings are counted, but also how advertising money flows through the TV ecosystem
Tasmayee Laha Roy Nov 7, 2025 9:25 AM
While the ministry’s draft amendment seeks to curb paid visibility and restore fairness in ratings, stakeholders warn that the lack of real-time detection makes full enforcement nearly impossible
Tasmayee Laha Roy Nov 7, 2025 8:57 AM
Broadcasting body urges the ministry to retain cross-holding caps, preserve the BARC model, mandate public ownership disclosures and third-party audits
BARC Board, headed by Gaurav Banerjee, is believed to have discussed a plan in this regard in its last annual general meeting last month, insiders told exchange4media
Kanchan Srivastava Sep 17, 2025 8:27 AM
While MIB argues removing restrictive clauses will invite innovation, competition, broadcasters and cable operators are warning that the changes risk compromising the credibility of the ratings system
Aditi Gupta Sep 8, 2025 8:52 AM
IBDF and NBDA are finalizing their submissions to the ministry, responding to its July 2 call for stakeholder feedback on proposed changes to the 2014 Policy Guidelines for Television Rating Agencies
Bengal’s most loved entertainment destination continues to unite rural and urban audiences, winning hearts across generations with stories that inspire, empower and set trends
NATIVE CONTENT Aug 18, 2025 3:04 PM
The Parliament is set to question the MIB on August 20 over the proposal to allow multiple television rating agencies in India
Banerjee's appointment was conformed in a BARC Board meeting on Friday
Experts say the estimated cost of establishing a new ratings system may reach Rs 500 crore, but building industry-wise consensus will be the real hurdle
Aditi Gupta Jul 30, 2025 9:05 AM
Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable
Chehneet Kaur Jul 14, 2025 9:19 AM
Guest Column: Anup Chandrasekharan, COO – Regional Content, IN10 Media, writes on why trust in media metrics is on shaky ground
Anup Chandrasekharan Jul 8, 2025 9:37 AM
The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts
In the draft order, the government has invited public and stakeholder feedback on the proposed changes within 30 days
Tasmayee Laha Roy Jul 2, 2025 5:32 PM
In a candid conversation with e4m, TRAI Chairman AK Lahoti reiterated the need to introduce competition in audience measurement, which he believes is critical to restoring fairness and accuracy
Aditi Gupta Jun 12, 2025 9:45 AM
Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
Chehneet Kaur May 6, 2025 8:25 AM
In a candid chat with exchange4media on the sidelines of a panel discussion at WAVES summit, TRAI Chairman AK Lahoti said multiple rating agencies are the need of the hour
Aditi Gupta May 2, 2025 8:14 AM
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Kanchan Srivastava Jul 11, 2024 8:42 AM
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube
Aditi Gupta Jul 5, 2024 9:09 AM
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Kanchan Srivastava Jun 28, 2024 8:27 AM
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
e4m Staff Jun 21, 2024 8:58 AM
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
e4m Staff Apr 25, 2024 4:31 PM
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
e4m Staff Apr 25, 2024 9:07 AM