Date-wise News
The best in OTT & web entertainment space came together to celebrate excellence in content creation on June 19 in Mumbai
e4m Staff Jun 30, 2025 6:22 PM
Meta's new rules will come into effect on July 31, 2025, with the verification process being introduced gradually
e4m Staff Jun 30, 2025 5:06 PM
The inaugural season of SJ Uplift Kabaddi is tentatively scheduled for February–March 2026 and will be hosted in Dubai
e4m Staff Jun 30, 2025 4:31 PM
In this guest column, Devapriya Khanna, Founder of Connexus Global Ventures, shares why experiential branding is key for scale-ups looking to grow beyond traditional campaigns.
Devapriya Khanna Jun 30, 2025 4:30 PM
Guest Column: Shilpi Dasgupta, AVP – Marketing and PR, Zopper, shares marketing strategies that work for B2B marketers and brands in the current scenario
Shilpi Dasgupta Jun 30, 2025 4:22 PM
With over 35 years of experience in journalism, Mishra has spent 24 years in television and 11 years in print
e4m Staff Jun 30, 2025 4:01 PM
Lee Know will participate in a range of the House’s events and initiatives
e4m Staff Jun 30, 2025 3:51 PM
Shivin Jain will work as a Producer for Little Lamb Film’s Founder & Director Bauddhayan ‘Buddy’ Mukherji
e4m Staff Jun 30, 2025 3:32 PM
The company has spent nearly Rs 1,332 crore on marketing during the year, down 4% from FY24’s Rs 1,386 crore
e4m Staff Jun 30, 2025 3:32 PM
Vasindra Mishra brings over 30 years of media experience, including two decades in television and more than a decade in print
e4m Staff Jun 30, 2025 3:25 PM
The initiative is aimed at clients who want to monetise their network by referring brands to the platform
e4m Staff Jun 30, 2025 3:03 PM
The promoters are expected to infuse Rs 2,237 crore as part of this fundraising initiative, potentially increasing their stake in the company to 18.39%
Aditi Gupta Jun 30, 2025 2:56 PM
The application, submitted via the Trade Marks Registry portal, reflects Dhoni’s intent to officially claim ownership of the title coined by fans and the cricketing fraternity
e4m Staff Jun 30, 2025 2:50 PM
As per media reports, Alexia Horley’s new role will be effective from July 21
Sumit Madan will assume new responsibilities from October 1, taking over from Prashant Tripathy, who has taken an early retirement
e4m Staff Jun 30, 2025 2:18 PM
Ipsos France will now operate under the name Ipsos Bva, while the teams in Italy will use the name Ipsos Doxa; in the UK, BDRC will operate under the Ipsos brand
e4m Staff Jun 30, 2025 1:57 PM
Esa Niinimäki, the company’s Chief Legal Officer, will take over Lorna Gibb’s responsibilities on an interim basis
e4m Staff Jun 30, 2025 1:56 PM
Namrata Mehra brings about two and a half decades of experience in corp communications, design, project execution, sustainability, ESG, integrated marketing, customer centricity and brand strategy
e4m Staff Jun 30, 2025 1:50 PM
This follows the discovery that AI-generated and manipulated content was used within the case film to simulate real world events and campaign outcomes
e4m Staff Jun 30, 2025 1:42 PM
Created using BrandMusiq’s SoniqScan, an AI‑based tool that maps musical elements to human emotions, the sound captures the very feeling of refreshment
e4m Staff Jun 30, 2025 1:20 PM
With 'Truecaller Play', advertisers can go beyond traditional display and tap into dynamic creative formats that foster long-term consumer engagement
e4m Staff Jun 30, 2025 12:56 PM
In his new role, Mukund Olety will be a part of WPP's creative leadership for Coca-Cola in Europe
e4m Desk Jun 30, 2025 12:51 PM
Guest Column: Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is the new creative stack
Niraj Ruparel Jun 30, 2025 12:31 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how brands must evolve strategically or risk becoming irrelevant to customers
Shantomoy Ray Jun 30, 2025 12:11 PM
Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and storytelling
e4m Staff Jun 30, 2025 11:50 AM
NBF has urged the state government and law enforcement agencies to immediately investigate the incident and bring the perpetrators to justice
e4m Staff Jun 30, 2025 11:45 AM
Conceptualized by Enormous, the campaign was brought to life in association with The Humsafar Trust
e4m Staff Jun 30, 2025 11:33 AM
The aim was to orchestrate an immersive brand journey that would reflect Butterfly’s renewed identity
e4m Desk Jun 30, 2025 11:25 AM
As per the Brand Finance India report, the brand value of the Tata Group is pegged at USD 31.6 billion
e4m Staff Jun 30, 2025 11:04 AM
'Each of them brings something critical to the newsroom', says Rahul Kanwal, CEO & Editor-in-Chief of NDTV
e4m Staff Jun 30, 2025 10:08 AM
The incident reignited debate on how global brands can respect cultural origins while elevating traditional designs
Soumya Gawri Jun 30, 2025 9:49 AM
Print leaders say with most media houses maintaining a stock of newsprint, the situation is under control for now; in case of escalations publishers will expect govt to bring in some relief measures
Chehneet Kaur Jun 30, 2025 9:18 AM
Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to develop highly personalised campaigns
Shantanu David Jun 30, 2025 9:08 AM
According to the Commission, Meta’s current subscription model does not meet the criteria, as it does not offer a less personalised but still free option
e4m Staff Jun 30, 2025 8:50 AM
In an insightful chat with e4m, Aamir Khan opened up about what makes him say yes to a brand
Kanchan Srivastava Jun 30, 2025 8:43 AM
While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite of tools; short research window is a concern for others
Shantanu David and Sunidhi Vijay Jun 30, 2025 8:43 AM
From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces
Chehneet Kaur Jun 30, 2025 8:32 AM
Lokesh Kumar previously held key marketing and brand leadership positions at Bennett Coleman & Co. Ltd., ITV Network, and Amar Ujala Publications
e4m Staff Jun 30, 2025 7:28 AM