VML's CCO Mukund Olety to take up new role in WPP's creative leadership

Mukund Olety, VML's Chief Creative Officer, has stepped down from his role. He shared the news through a LinkedIn post.

In this role as the CCO, he was responsible for the overall creative direction and reputation of the agency and was tasked to provide both creative leadership and strategic guidance to major clients while mentoring and nurturing talent across the agency. Olety led the key agency relationships with clients, peers, media and industry partners.

In a LinkedIn post, Olety reflected on his journey with VML and stated, "My journey at VML, India has been nothing short of incredible – starting with a Cannes Lion Grand Prix and filled with amazing projects and people along the way. To the rockstar team at VML, India, thank you for your trust, support, and best wishes. I am exciting for a few upcoming projects and can’t wait to see what you achieve next under the leadership of Kalpesh Patankar. A special shoutout to Babita Baruah, Paul Nagy, and everyone who made this journey so memorable".

Talking about his new role, he said, "I’ve always believed that good things happen when you do great work, and now I’m thrilled to announce my next chapter: I’ll be moving within the system as part of WPP's creative leadership for The Coca-Cola Company in Europe. This is truly a dream role, and I’m honored by the immense trust placed in me.", he stated in his LinkedIn post.

Prior to joining VML, he was at BBDO China leading the creative teams on Mars Wrigley, Visa and Volkswagen. 

With a career spanning about two decades, Mukund Olety has also had stints with agencies such as Leo Burnett- Malaysia, O&M India, JWT, DDB Mudra and has worked on a host of reputed brands such as Mercedes, McDonald’s, Carlsberg, Samsung, Durex, Unilever, Maxis Telecom, Nike, ESPN, Bingo and Coke, just to name a few. He has served on Jury panels and partnered with One Club to mentor young creatives.