Date-wise News
The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media engagement
MRC has renewed accreditation for Nielsen’s national panel measurement
'Sunny’s vibrant personality and openness around conversations of self-expression made her a perfect match for ChocolateX,' said the founder of ChocolateX
The two-day meeting at UAE’s iconic Coca-Cola arena saw multiple fireside chats, exhibiting of technological tools and a glimpse of what the future would look like
In March 2022, NDTV pulled out of the BARC system, citing issues like the need for more meters, system infirmities, and a lack of transparency
Prior to this role, Itaru Otani served as Chief General Manager, leading the Land Mobility Business Operations based out of Japan
Ahuja's expertise will play a pivotal role in advancing PRP Group’s vision for this burgeoning sector
The 2024 report spotlighted FMCG as the most represented category with 155 brands, followed by Food & Beverage with 119 brands, Automobiles with 106, and Personal Accessories with 72 brands
Rahul Khanna has over 17 years of experience with industry leaders, including Panasonic, LG, and Samsung
MS Dhoni has signed a multi-year exclusive deal with Single.id to connect and engage with his fans through the fan app
Ishan Bose, Chief Marketing Officer, KreditBee, shares how the financial platform aims to serve middle India with digital financial solutions
Simran Sabherwal Nov 4, 2024 12:44 PM
Guest Column: Pradeep Menon. M, Co-founder of Blackswan (India) Ideations Pvt. Ltd., tells brands if the price threshold is raised without any product enhancements, customers may seek alternatives
Pradeep Menon. M Nov 4, 2024 12:38 PM
Beyond couture, Rohit Bal also had collaborations with brands like Reebok and Oriflame
e4m Staff Nov 4, 2024 11:06 AM
South Korean Olympic shooter Kim Ye-ji has been roped in as Tesla’s first-ever brand ambassador
e4m Staff Nov 4, 2024 10:48 AM
SearchGPT aims to bring a more intuitive, responsive experience to users
e4m Staff Nov 4, 2024 10:24 AM
As we celebrate Tabu on her birthday, we take a look at her unique brand collaborations
Soumya Gawri Nov 4, 2024 10:21 AM
FMCG brands are allocating substantial resources to digital marketing, balancing traditional TV ads with creative digital campaigns to reach a wider and more diverse audience
Chehneet Kaur Nov 4, 2024 9:32 AM
A cavalcade of auto brands from Mitsubishi to Range Rover took over Rohit Shetty's latest Singham instalment with well-placed product appearances
Chehneet Kaur Nov 4, 2024 9:25 AM
Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios
Shalinee Mishra Nov 4, 2024 9:14 AM
The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
Aditi Gupta Nov 4, 2024 9:00 AM
New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework
Tasmayee Laha Roy Nov 4, 2024 8:56 AM
The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media rises