Senco Gold & Diamonds onboards Kartik Aaryan as brand ambassador for men's jewellery range

Senco Gold & Diamonds has announced the onboarding of Kartik Aaryan as the brand ambassador for its men's jewellery range- Aham.

“With this campaign, the brand has launched an exclusive range of meticulously crafted collection ‘Regalia’. The actor will be seen flaunting his unique style, paving way for modern man to up their style quotient with rings, bracelets, cufflinks, ear-studs, chains and pendants as part of the newly launched range for men. This collection aims to inspire men to embrace jewelry as an essential part of their personal style,” stated a press release.

Talking about the announcement, Joita Sen, Director, Senco Gold & Diamonds said “We are happy to welcome Kartik Aaryan to the Senco family as the new face of our men's brand Aham. As we see a rising trend in men for stylish jewelry, he is the perfect brand ambassador to be the style inspiration for men's fashion. An icon for the new generation, his versatility and willingness to embrace changes and to experiment are values that resonate with Senco as a brand. He is the ideal fit for relaxed masculine luxury. His charm effortlessly blends sophistication with approachability, making him relatable to younger, style conscious consumers. His cultural relevance adds to appeal while his charisma makes the association feel personal, modern and aspirational."

Excited about the new partnership, Kartik Aaryan, expressed, "Jewellery today isn't just for women, but a powerful form of self-expression for everyone. When I wear a piece that reflects my style, it boosts my confidence and shows the world a different personality. I am thrilled to partner with Senco Gold & Diamonds for their stunning Aham collection. Aham's designs are understated yet sophisticated. Their commitment to quality and design is impressive and I am excited to showcase this exceptional collection and connect with more men who, like me, value style with a touch of individuality.”

The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media engagement, allowing fans and customers to connect with both Kartik and the brand. The brand has also partnered with Kartik Aaryan’s biggest Diwali release Bhool Bhulaiyaa 3 for in-film promotions.