Date-wise News
The trams have been transformed into vibrant Sunsilk showcases as part of the milestone #SunsilkShineTram activation
The 4-part digital campaign drives home essential practices for ensuring safe and secure online transactions, reinforcing Amazon’s commitment to customer protection
The insights presented in the FICCI report highlight the transformative trends shaping the FMCG industry
The shares are anticipated to be priced between Rs 1,865 and Rs 1,960.
Previously, Tushar Makkar was with Adfactors PR as Senior Vice President
Through Disney+ Hotstar’s vast reach and advanced targeting capabilities, HSBC successfully captured the attention of its desired audience, driving significant brand uplift
NATIVE CONTENT Oct 8, 2024 3:55 PM
With this approach, Bloom by Bold Care has come up with targeted solutions that range from skin and gut issues to hormone-led concerns like PCOS and menopause
IGP’s new ad playfully captures the festive spirit in a pre-medieval kingdom, showcasing the value of timely gifts during Diwali
The campaign highlights the shared sentiment of trust and hope during Diwali
The "Haldiram's mithai khao aur happy shappy ho jao" campaign showcases its gifting range of mithai ahead of the festive season
The campaign promotes two Hero Xtreme motorcycles - Xtreme 125R and Xtreme 160R 4V
The campaign celebrates the joy of community and Bengali puja traditions
The #FlavourOfLove campaign evokes a retro vibe and captures the romance of the 1950s era
Among the other partners are - Harpic, Go Cheese, MyTrident and Blue Heaven
Aarti Nagpal has worked across sectors like advertising, retail and entertainment
In this edition of Pitch BrandTalk, Jithendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers, shares insights on how does a brand continue to stay relevant for 124 years
Simran Sabherwal Oct 8, 2024 12:47 PM
Brands are embracing their target group’s desire for bizarreness and are thus seeking out innovative ways to engage consumers, share industry observers
Soumya Gawri Oct 8, 2024 12:36 PM
Preranaa Khatri will report to Tusharr Kumar, CEO of OML Entertainment
e4m Staff Oct 8, 2024 12:19 PM
Abhirup Datta has earlier led app growth and revenue initiatives at ZEE5; held leadership roles at Disney Star, TUI India, HT Media and Bharti Retail
e4m Staff Oct 8, 2024 12:16 PM
82.5 will handle the full-service creative duties of Vadilal for its entire portfolio
e4m Staff Oct 8, 2024 11:57 AM
Prior to this, Inderjeet Singh was with EssenceMediacom India as Senior Business Director
The 30-second campaign films highlight Kareena and Sidharth incorporating UNIQLO’s winter essentials into their everyday lives
e4m Staff Oct 8, 2024 11:25 AM
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content
Shalinee Mishra Oct 8, 2024 9:41 AM
Dharma Productions has said the decision was taken in order to ‘maintain the cinematic experience for all’
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
The public spat has ignited debates online about how company leaders should handle criticism on public platforms and whether engaging in such disputes serves any real purpose
Soumya Gawri Oct 8, 2024 9:23 AM
Enormous Brands will now additionally manage the creative mandate for Diageo brand Don Julio
As per legal experts, since OTT services are pan-India there will be issues in the implementation of such a tax at the state level & new cess will conflict with GST principles
Aditi Gupta Oct 8, 2024 9:12 AM
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Tasmayee Laha Roy and Shantanu David Oct 8, 2024 9:03 AM
Guest Column: Ashiish V Patil shares his take on brand purpose and the responsibility that comes with it
Ashiish V Patil Oct 8, 2024 8:54 AM
The exit of W+K India, advertising players say, highlights the evolving importance of global pedigree, with local expertise also being valued by clients
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum