Authors

Ashiish V Patil

MTV India, Yash Raj Films NA NA

Ashiish V Patil, MTV India, Yash Raj Films

Is your brand using humour effectively?

Ashiish V Patil?blur=25

Guest Column: Ashiish V Patil writes on how humour has become a collective coping mechanism

Ashiish V Patil Oct 15, 2024 9:19 AM

Is your brand adding meaning or noise?

Ashiish V Patil?blur=25

Guest Column: Ashiish V Patil shares his take on brand purpose and the responsibility that comes with it

Ashiish V Patil Oct 8, 2024 8:54 AM

Is your brand missing the community bus?

Ashiish V patil?blur=25

Guest Column: Ashiish V Patil explains why brands that create content that builds communities are in it for the long haul and drive long-term success

Ashiish V Patil Sep 24, 2024 6:45 PM

Is your brand taking a risk by playing it safe?

ashiish v patil?blur=25

Guest Column: Ashiish V Patil, ex-CEO of MTV India; Ex-Head of Youth Films, Talent Management, Brand Partnerships. Digital Originals at YRF, writes why safe equals forgettable in marketing

Ashiish V Patil Sep 17, 2024 9:15 AM

Is your brand taking a butter-knife to a gunfight?

Ashiish V Patil?blur=25

Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets

Ashiish V Patil Sep 9, 2024 8:50 AM