Date-wise News
Guest Column: Ashiish V Patil explains why brands that create content that builds communities are in it for the long haul and drive long-term success
Ashiish V Patil Sep 24, 2024 6:45 PM
Janani has joined Versuni India Home solutions limited as Head of Marketing for Preethi Kitchen Appliances
Anjana Naskar Sep 24, 2024 6:36 PM
The platform provides direct video access to real consumers via large Crownit platform
e4m Staff Sep 24, 2024 5:46 PM
Das he served as the senior legal director & general counsel to Yahoo India Private Limited and was also previously associated with Max Life Insurance Company Limited
e4m Staff Sep 24, 2024 5:26 PM
The company is set to launch a large-scale campaign, aiming at enhancing farmers' productivity and safe and judicious use of crop protection solutions
e4m Staff Sep 24, 2024 3:25 PM
'Parvarish Ki Baat Papa Tripathi Ke Saath' uses Generative AI and Pankaj Tripathi’s voice to connect with consumers
e4m Staff Sep 24, 2024 3:17 PM
The campaign’s message unfolds through an intense, movie-style ad that portrays a family caught up in a frantic, last-minute "mission planning" for their Diwali shopping
e4m Staff Sep 24, 2024 2:43 PM
On scanning the QR code in the ad, the Flipkart immersive experience takes a spin on the traditional print advertisement and showcases a 3D-esque experience for their range of televisions
e4m Staff Sep 24, 2024 2:30 PM
This collaboration not only enhances Zepto sellers’ portfolio but also signifies a shift in how shoppers can access fashion
e4m Staff Sep 24, 2024 2:09 PM
The narrative highlights the innocence of childhood and the joy that comes from sharing a meal
e4m Staff Sep 24, 2024 1:31 PM
In this new role, Nitin Pulyani will spearhead product innovation and develop strategic growth initiatives for Cashfree Payments
e4m Staff Sep 24, 2024 1:19 PM
The matches will be broadcast on ZEE’s 15 linear TV channels, OTT platform ZEE5, and on its syndicate partners' TV and digital networks
e4m Staff Sep 24, 2024 1:00 PM
The campaign will run globally across television, social and digital platforms
e4m Staff Sep 24, 2024 12:48 PM
Prior to this, Emily Fairhead-Keen was with Wavemaker as Senior Strategy Partner
e4m Desk Sep 24, 2024 12:40 PM
Alok Arya, CMO, Equentis Wealth Advisory, shares how the company is looking to build a new category by allaying consumers’ fears of investments in the equity markets and more
Simran Sabherwal Sep 24, 2024 12:33 PM
The TVC highlights the idea of looking one's best during celebrations, says Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited
e4m Staff Sep 24, 2024 12:28 PM
Thalaivettiyaan Paalayam is the Tamil remake of the hugely popular series Panchayat
e4m Desk Sep 24, 2024 12:03 PM
Speaking at the e4m D2C Amazon Masterclass 2024, Viraj Bahl, Founder & MD of VRB, spoke about the importance of consumer feedback and financial discipline for brand building
e4m Staff Sep 24, 2024 11:49 AM
Branquila will manage its comprehensive brand and marketing mandate – Digital Marketing, Public Relations, Trade Marketing, Influencer Management and Creative.
e4m Staff Sep 24, 2024 11:32 AM
Young entrepreneurs share their entrepreneurial journey, learning and challenges they learnt to tackle along the way at the 3rd edition of e4m’s D2C Revolution
e4m Staff Sep 24, 2024 11:30 AM
The revised commission model will give influencers up to double their commission along with target-linked incentives of up to 15%
e4m Desk Sep 24, 2024 11:16 AM
Siddharth Gopalkrishnan brings in over 16 years of experience from McKinsey & Co.
e4m Staff Sep 24, 2024 10:23 AM
Wondrlab will leverage its full-funnel approach to manage the entire brand mandate for Blue Heaven
e4m Staff Sep 24, 2024 10:12 AM
Nykaa recently collaborated with the internet meme, prompting industry watchers to talk about the longevity of brands leveraging trending cringe content for engagement
Soumya Gawri Sep 24, 2024 9:28 AM
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
Ritika Raj Sep 24, 2024 9:16 AM
If sold-out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer. Will it also help add many zeroes to his brand endorsement fees?
Mansi Sharma Sep 24, 2024 9:01 AM
Talking about the paper at the exchange4media D2C brand summit, Kapil Sharma, Director - Growth Business at Amazon Ads, said that it provides solutions for each phase of the product launch
e4m Staff Sep 24, 2024 8:54 AM
Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for the channel
Aditi Gupta Sep 24, 2024 8:54 AM
The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting
Shantanu David Sep 24, 2024 8:38 AM
Agencies testing the software have red-flagged certain gaps in the upgraded version of the unified measurement system
Kanchan Srivastava Sep 24, 2024 8:24 AM