Amazon hikes commission rates for 50,000 creators ahead of festive sale: Report

The revised commission model will give influencers up to double their commission along with target-linked incentives of up to 15%

by e4m Desk
Published: Sep 24, 2024 11:16 AM | 1 min read

Amazon has reportedly announced a hike in commission for 50,000 creators who are part of its influencer marketing network. The aim is to drive purchases during the platform’s flagship Great Indian Festival sale.

A news report quoting Zahid Khan, director of Shopping Initiatives for India and Emerging Markets, Amazon said that the platform was dedicated to supporting the creator community while simultaneously improving shopping experience for Amazon’s customers.

The revised commission model will give influencers up to double their commission along with target-linked incentives of up to 15% for those whose content is linked to increased sales.

Apparel, accessories, beauty, personal care, appliances, home and kitchen products, garden items, furniture, toys and books are some of the categories that see the highest standard commission income rate increase.

Festive shopping spending may also see a 47% boost compared to last year, according to Disney+ Hotstar’s Festive Shopping Sentiment Survey. Top categories will include e clothing, mobiles, food, and beauty products.

India’s influencer marketing industry is also poised to hit Rs 5,500 crore in 2024, according to the Influencer Marketing Report 2024 from Influencer.in, reflecting the growing importance of social media creators as brands increasingly allocate significant portions of their marketing budgets to influencer campaigns.