`Authors`

Tasmayee Laha Roy and Shantanu David

Editor NA NA

Editor

Breaking down YouTube India revenues: Mobile takes the lead, CTV catches up

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Estimates suggest that anywhere from 65 to 75 percent of YouTube India’s ad revenue comes from mobile

Tasmayee Laha Roy and Shantanu David Jun 10, 2025 8:36 AM

From premium to programmatic: Has YouTube masthead’s value taken a hit amid cost surge?

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Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI

Tasmayee Laha Roy and Shantanu David Oct 8, 2024 9:03 AM