Date-wise News
The day-long conference celebrated visionaries, innovators, and pathbreakers shaping India’s dynamic art landscape
e4m Staff Feb 13, 2025 6:44 PM
The BW Healthcare Excellence Awards & Summit provided a vital platform for industry stalwarts, policymakers, and experts to engage in impactful discussions shaping the future of healthcare
e4m Staff Feb 13, 2025 6:35 PM
Recognising India’s leading MSME players, celebrating innovation, resilience and sustainable growth at BW Emerging Business Summit and Awards 2025
e4m Staff Feb 13, 2025 6:30 PM
As part of this engagement, Digidarts will focus on building and executing 360° performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms
e4m Staff Feb 13, 2025 6:18 PM
Prior to this, Sharan Nambiar was with BBH India as Brand Services Director
This year, the awards will feature an expanded range of categories, including premium and casual dining, regional Indian delicacies, modern Indian concepts, and outstanding cocktail bars
e4m Staff Feb 13, 2025 6:10 PM
Iarla Flynn, policy head for northern Europe, will serve as the interim policy lead for India
e4m Staff Feb 13, 2025 6:00 PM
This 360-degree campaign will be amplified across Print, TV, OOH and social media platforms
e4m Staff Feb 13, 2025 5:37 PM
‘Not Just Another Day’ campaign is a series of 5 digital films for Valentine’s Day 2025
e4m Staff Feb 13, 2025 5:27 PM
These AI Agents are part of Gupshup’s expanding AI Agent Library, a suite of pre-built and customisable AI solutions tailored for industry-specific needs
e4m Staff Feb 13, 2025 4:53 PM
Launches a digital activation that enables users to unlock special offers by recording their snores
e4m Staff Feb 13, 2025 3:49 PM
Legally Veer follows the story of a man who returns from abroad only to face an emotional reckoning with his past
e4m Staff Feb 13, 2025 3:41 PM
The campaign introduces Seedha and Sayaani, a relatable young couple navigating everyday financial decisions
e4m Staff Feb 13, 2025 3:21 PM
In India, cricket is an experience, not just a game. During IPL, Cricbuzz turns every moment into real cricket conversations, making it the ultimate destination for true engagement
NATIVE CONTENT Feb 13, 2025 3:08 PM
While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list
e4m Staff Feb 13, 2025 2:02 PM
The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a single medium can dominate or all can coexist
Sunidhi Vijay Feb 13, 2025 1:37 PM
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
Simran Sabherwal Feb 13, 2025 1:07 PM
Dimitri Kontopidis has been named as Executive Director of Technology Strategy & Operations for Disney Entertainment & ESPN
The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share
e4m Staff Feb 13, 2025 12:59 PM
Prior to this, Lisa was with Fox Corporation as Executive Vice President, Business & Legal Affairs and Associate General Counsel
e4m Desk Feb 13, 2025 12:58 PM
The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, and Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive
e4m Staff Feb 13, 2025 12:51 PM
Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the PMAR
e4m Staff Feb 13, 2025 12:45 PM
Suresh Talwar and Rani Ajit Jadhav will retire from the Board on March 31
e4m Desk Feb 13, 2025 12:43 PM
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing on content’s primacy & foreseeing coexistence
e4m Staff Feb 13, 2025 12:37 PM
Take a look at some special moments from the launch of Pitch Madison Advertising Report 2025 in Mumbai
e4m Desk Feb 13, 2025 11:09 AM
By eliminating CMS costs, Lemma Phi lets screen owners, especially smaller operators, reinvest savings into crucial areas of their business
e4m Staff Feb 13, 2025 10:54 AM
EY’s Ashish Pherwani decoded the connection between advertising and the economy at the unveiling of the Pitch Madison Advertising Report 2025
e4m Staff Feb 13, 2025 10:32 AM
Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report 2025 on Wednesday
e4m Staff Feb 13, 2025 10:22 AM
The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2
e4m Staff Feb 13, 2025 9:56 AM
Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies at the PMAR launch event in Mumbai
e4m Staff Feb 13, 2025 9:39 AM
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in brand building
e4m Staff Feb 13, 2025 9:27 AM
Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded to include streaming devices, smart TVs & mobile screens
e4m Staff Feb 13, 2025 9:24 AM
Top 10 brands spent over 40% of their AdEx on digital platforms. However, the five FMCG majors, spent 70% of their ad budget on TV
Kanchan Srivastava Feb 13, 2025 9:04 AM
While Zee and JioStar secured two slots each, Sony and Sun Neo both got hold of one in Bucket A+ category
e4m Staff Feb 13, 2025 9:00 AM
In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025
e4m Staff Feb 13, 2025 8:43 AM
The consumer products major has recorded operational revenue of Rs 4,825 crore