Date-wise News
With Diwali and Halloween falling on the same day this year, brands are making an effort to capture the crossover moment in the best possible way
e4m Staff Oct 31, 2024 12:00 PM
Standout campaigns from Swiggy, Blinkit, Zepto, Big Basket, and Flipkart Minutes
Soumya Gawri Oct 31, 2024 9:36 AM
The third edition of the conference will be held on November 11 in Mumbai
e4m Staff Oct 31, 2024 9:24 AM
While many campaigns tend to focus on product features, some stand out by forging emotional connections, prioritizing meaningful messaging over mere promotional appeals
e4m Staff Oct 31, 2024 9:17 AM
AI-generated informative snippets could lower traffic, hurt ad impressions and eat into the ad revenue for publishers, as admitted by AI itself
Chehneet Kaur Oct 31, 2024 9:15 AM
The comeback announcement has generated some kind of curiosity and the sense is that viewers and advertisers would be looking forward to CID, say industry experts
Aditi Gupta Oct 31, 2024 8:54 AM
Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh Bachchan's presence and more
Simran Sabherwal Oct 31, 2024 8:21 AM
The productivity and business processes segment reported $28.32 billion in growth. This segment remains crucial for Indian advertisers managing distributed teams and real-time campaigns.
e4m Staff Oct 31, 2024 7:37 AM
Revenue from advertising was robust, hitting $39.9 billion, marking an 18.7% year-over-year increase. Advertising continues to be Meta’s primary driver, contributing 98.3% of its total revenue
e4m Staff Oct 31, 2024 7:17 AM