Date-wise News
The book highlights the unique attributes of the FCB Ulka culture or 'Ulkaway', which can be implemented in any workplace to improve creativity and boost growth
Shweta Dalal was previously the Global Brand Director for Lux - South Asia, Africa, and Global Bars
e4m Staff Sep 30, 2024 4:54 PM
The ad film, aptly titled "The Unstoppables"—treated and promoted like a Bollywood blockbuster—features everything from theatrical release to music launch, teasers, and a grand premiere
e4m Staff Sep 30, 2024 4:19 PM
Shwetal Basu was earlier Chief Marketing and Communication Officer at Shoppers Stop
e4m Staff Sep 30, 2024 4:09 PM
'Nomad and I share a passion for food and innovation,' said Vaani Kapoor
e4m Staff Sep 30, 2024 4:04 PM
The brand has asked social media influencers to recreate the hook step
e4m Staff Sep 30, 2024 3:50 PM
The players have come together to create buzz around the Women’s Cricket World Cup 2024
e4m Staff Sep 30, 2024 3:39 PM
The "Mitaye Faasle" campaign equates Gill’s journey with the aspirations of Tata Capital's clients
e4m Staff Sep 30, 2024 2:50 PM
Karl Warner joins from Channel 4; will report to Global Entertainment Managing Director, Matt Forde
e4m Staff Sep 30, 2024 1:46 PM
As part of this partnership, Sachin Tendulkar will serve as the face of Sugar.fit and represent its overall diabetes management program
e4m Staff Sep 30, 2024 1:44 PM
Amit Syngle, MD & CEO, Asian Paints, and ad veteran Piyush Pandey take a trip down memory lane as they bring back the iconic ‘Har Ghar Kuch Kehta Hain’ campaign
Neeta Nair Sep 30, 2024 1:36 PM
e4m Blog: In this article, let's decode how experiential marketing can create immersive and interactive experiences for its consumers, the trends, future and more
Gaurang Thosani, Head of Digital Marketing & e-Sales, Royal Sundaram General Insurance, tells us how a consumer-centric focus has simplified the complex insurance processes for customers
Simran Sabherwal Sep 30, 2024 1:09 PM
According to TRAI, digital radio broadcasting can provide new opportunities to radio broadcasters and value-added-services to listeners
e4m Staff Sep 30, 2024 12:59 PM
The sponsorship will provide vital funding for Hyderabad FC’s operations which will include player development, augmenting infrastructure and enhancing fan engagement
e4m Staff Sep 30, 2024 12:50 PM
During a panel discussion at the e4m iDAC 2024, experts explored the intricate relationship between creativity and business objectives in client-agency dynamics
e4m Staff Sep 30, 2024 12:24 PM
The campaign's charm lies not just in its humor, but in its relatability to meme culture
e4m Staff Sep 30, 2024 12:13 PM
Anil Kapoor, renowned for his timeless appeal, fitness, and enduring presence in the film industry, perfectly embodies the values that Agilus stands, the company said
e4m Staff Sep 30, 2024 11:58 AM
At the e4m iDAC 2024 panel, industry leaders highlighted the need for traditional agencies to adapt in a digital-first world by merging data, technology, and creativity
e4m Staff Sep 30, 2024 11:50 AM
This means that in addition to the value of players' contracts, franchises will now also pay them for their appearances
e4m Staff Sep 30, 2024 11:14 AM
Dabur recently deployed Markriti for the Karnataka market, said Publicis Media India
e4m Staff Sep 30, 2024 10:39 AM
According to Bharat Lab Diwali Pulse Report 2024, 36.18% respondents plan to increase their festive spending compared to last year, while 35.02% will maintain their previous levels
e4m Staff Sep 30, 2024 10:26 AM
The government has approved a central sector scheme to promote growth of community radio
e4m Staff Sep 30, 2024 10:11 AM
The collaboration leverages DistroTV's platform services to transform Dominiche Productions video library into a fully functional linear streaming channel
e4m Staff Sep 30, 2024 9:49 AM
Shweta Rajpal Kohli was the Chief Public Policy and Communications officer at Peak XV
India lacks the infra & measurement metrics for programmatic ads, limiting the flexibility and engagement that prDOOH can offer. There is also low awareness in this arena, opine some industry players
Kanchan Srivastava Sep 30, 2024 9:07 AM
BFSI sector has seen a rise in ad budgets in recent years, with spends surging 13% compared to 2022. The trend is fuelled by factors such as increased competition and growth of digital
e4m Staff Sep 30, 2024 9:07 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of storytelling in modern advertising
Shantomoy Ray Sep 30, 2024 9:06 AM
With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media partner post-Diwali, according to sources
e4m Staff Sep 30, 2024 8:50 AM
Akhil Reddy, the owner of the Indian Racing League, discusses the popularity of motorsport in India, celebrity interest, and the economic potential of the sport among other things
Ruhail Amin Sep 30, 2024 8:49 AM
Kedar Lele announced earlier this month that he was stepping down as HUL’s Executive Director, Head of Sales & Customer Development, South Asia
Viacom18 can now transfer licences of non-news and current affair TV channels to Star India