Date-wise News
The panel featured leaders like Vikram Sakhuja, Nawal Ahuja, Gaurav Jeet Singh and Amogh Dusad
Hiveminds Playbook is a strategic resource that answers the 8 most common problems all marketing teams are grappling with
Super Early Bird rates have been opened up until 7th April 2025 with significantly discounted fees
Sunil Mathur, MD and CEO of Siemens Limited has been named as the Chairman of the newly constituted Board of Directors
Sanjeev will report directly to Dr. Yogesh Jadhav, Chairman & Editor and Dr. Prathap Sinh Jadhav, Chief Editor & Chairman of Pudhari Group
Rajit said that he is going to be a part of a big media project where Artificial Intelligence (AI) will play an important role
The April Fool’s campaign highlighted advanced micro sensors on the fictional condoms that initiate vibrations based on the sixth sense
Her career stints include IPAN Hill & Knowlton, Sampark Public Relations, Ketchum Sampark, and others
The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan
The Havas company will work towards driving brand awareness with digital assets, expanding market reach and establishing Bindu as the 'OG' jeera fizz brand
Through this partnership with Nykaa Fashion, Indian shoppers will now have access to a carefully curated collection of Victoria’s Secret’s bestselling products
Knight Bite will be a five-episode digital series premiering on March 30 which will be hosted by celebrity Chef Kunal Kapur
While Manson Chan has been appointed for China, Nick Coston comes in for the USA
The inventory starts with 55 digital screens all available in top 2 airports in Kansai region
Vantika joins the wide list of athletes roster exclusively managed by IOS which includes Vijender Singh, Anju Bobby George, Mirabai Chanu, Lovlina Borgohain, Manpreet Singh among several others
Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance
Simran Sabherwal Apr 1, 2025 1:54 PM
The partnership will help in expanding the brand's footprint in South Indian markets
Prior to this, Mark Kirkham held the role of SVP - Marketing Pepsi & Sparkling Brands, North America
With Amitabh Bachchan Narrating the Ram Katha, the celebrations will feature Aartis, Rituals from Sacred Sites, and Musical Tributes by renowned artists honoring Lord Ram’s legacy~
Prior to this, Kundnani was Senior Vice President - Head of Marketing and Key Account Management at Brookfield
AI, automation, and data analytics tools are transforming how campaigns are created and executed, raising concerns about job security for marketers globally, including in India
Brij Pahwa Apr 1, 2025 12:38 PM
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through more personalised CTV experiences
e4m Staff Apr 1, 2025 12:30 PM
In conversation with e4m’s Brij Pahwa, Quick Heal CMO Sudhanshu Tripathi discusses the rising tide of AI-driven cyber threats, how brands can turn cybersecurity into a competitive advantage and more
Brij Pahwa Apr 1, 2025 12:29 PM
The association will be amplified through a 360-degree marketing campaign
e4m Staff Apr 1, 2025 12:06 PM
Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
e4m Staff Apr 1, 2025 11:57 AM
Upendra Kumar Sinha and Dipali Goenka reappointed Independent Directors for another term of three years
e4m Staff Apr 1, 2025 11:36 AM
Megha Tata will collaborate with the leadership team at Edstead to drive purpose-led storytelling strategy
Prior to this, Annapurna Vishwanathan was the Chief Information Officer (CIO) at Cummins India
In his new role, Uberoi will partner with key Vendor Partners in APAC to enable and grow the buoyant SMB ecosystem in the region
The lawsuit, originally filed in 2011, accused Google of undercutting promised discounts and charging advertisers for clicks outside the targeted geographic locations
e4m Staff Apr 1, 2025 10:55 AM
In his new role, Anupam Sengupta will strengthen Camb.AI's emerging markets footprint across the Indian subcontinent and Southeast Asia
Shishir Bhate was leading Yahoo’s editorial team for the last 10 years
According to the survey, 93% of the responding LCOs reported a reduction in monthly take-home income
e4m Staff Apr 1, 2025 10:00 AM
Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM Sports‘ recent report
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
Shibashish Roy has over 20 years of experience in Tata Group companies
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on the science of story telling to build strong brands
Shantomoy Ray Apr 1, 2025 9:26 AM
India stands fourth among WPP's markets with its contribution to the revenue share being at 4%
The remit encompasses global development of below-the-line marketing activities
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
Kanchan Srivastava Apr 1, 2025 9:15 AM
Brands need to rethink the marketing playbook for cross-screen experiences since second-screen behaviour has the potential to deliver high ROI and measurable results, point out strategists
Shantanu David Apr 1, 2025 8:50 AM
Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier-1 cities witnessing even higher engagement, say experts
Chehneet Kaur & Sunidhi Vijay Apr 1, 2025 8:49 AM