Mark Kirkham elevated to Chief Marketing Officer - PepsiCo Beverages US

Prior to this, Mark Kirkham held the role of SVP - Marketing Pepsi & Sparkling Brands, North America

e4m by e4m Desk
Published: Apr 1, 2025 1:31 PM  | 1 min read
Mark Kirkham
  • e4m Twitter

Mark Kirkham has been elevated to the role of Chief Marketing Officer (CMO), PepsiCo Beverages US at PepsiCo. He made the announcement of his promotion through a LinkedIn post.

In his new role, Kirkham will lead the marketing for the $27B beverages business in the US. Responsible for brand strategy, communication, and innovation across iconic brands such as Pepsi, Mountain Dew, Gatorade, and our RTD strategic JV partners Starbucks and Lipton.

Prior to this, Mark Kirkham held the role of SVP - Marketing Pepsi & Sparkling Brands, North America.

Kirkham has been associated with PepsiCo for over 14 years now. In his previous stints, Mark Kirkham has worked with Procter & Gamble, ACNielsen, Forrester Research among others.

Mark Kirkham is a seasoned marketing leader with over 20 years of experience in leading multi-channel marketing campaigns for top brands. His expertise lies in brand building, communications planning, consumer insights, new product development, and digital media strategies including video, social, display, mobile, email, events and branded content.

 

Published On: Apr 1, 2025 1:31 PM