LCOs see 31% drop in employment since 2018: Survey
According to the survey, 93% of the responding LCOs reported a reduction in monthly take-home income
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Published: Apr 1, 2025 10:00 AM | 1 min read
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Local cable operators (LCOs) have seen a 31% drop in employment from 120,557 in 2018 to 82,722 in 2024, according to a survey conducted in collaboration with the All India Digital Cable Federation (AIDCF).
As per the survey of 28,181 LCOs across India, the subscriber base of 9,863 LCOs fell more than 40% between 2018 and 2024, while 2,536 saw a decline of 20% to 40% due to a shift of consumers from pay TV to services like over-the-top (OTT) platforms, Prasar Bharti’s DD Free Dish, and Connected TV.
According to the survey, 93% of the responding LCOs reported a reduction in their monthly take-home income, blaming it on the hike in channel prices which is resisted by the customers, impacting their collection rates.
As per the survey, 1,127 LCOs posted losses up to 20%. On the other hand, 564 operators reported up to 10% growth in subscriber numbers, while another 14,091 saw an expansion of more than 10%.
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