The industry has mixed emotions about the new viewership reporting pattern

exchange4media Staff 1 week ago

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy 10-July-2019

The move comes in as a boost for cross-border relations and has been taken up under an MoU signed between Prasar Bharati and Bangladesh TV (BTV) on May 7

exchange4media Staff 19-June-2019

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee 17-May-2019

Bucket R1 is newly introduced to reserve MPEG2 slots towards devotional/spiritual/AYUSH channels on DD Free Dish

exchange4media Staff 06-April-2019

For the first time states of Chhattisgarh, Goa, Haryana, Himachal Pradesh, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Tripura & Uttarakhand have got their own DD Channel

exchange4media Staff 11-March-2019

Only satellite channels licensed by the Ministry of I&B would be allowed to participate in the e-auction

exchange4media Staff 26-February-2019

Bucket C, that has News and Current Affairs channels, has got the highest premium over reserved price

exchange4media Staff 15-February-2019

The plea was submitted by 9X Media, B4U Broadband and TV Vision

exchange4media Staff 05-February-2019

Private satellite TV channels to be allowed interim placement on pro-rata basis from Jan 26 to Feb 28

exchange4media Staff 22-January-2019

Vempati, CEO Prasar Bharati speaks about the new e-auction move and about the 14 news channels on Free Dish that help take their reach beyond the urban pockets

Ruhail Amin 18-January-2019

In an exclusive interview with exchange4media, Vempati spoke about the challenges facing Prasar Bharati, his vision for the organisation and making it a digitally relevant and commercially viable organisation

Ruhail Amin 11-July-2017