Date-wise News
Wavemaker also won the only Grand Prix of the day for Dream 11’s ‘India's New Local Language’ campaign
e4m Staff May 21, 2025 10:27 PM
The Community Trailblazer Award specifically recognises visionaries who push beyond conventional boundaries to foster equity
e4m Staff May 21, 2025 6:14 PM
Senior corporate advocate and company secretary Manhar Kapoor was appointed as whole-time director of the company on May 20, 2025
e4m Staff May 21, 2025 5:25 PM
Pankaj Rai joined Publive in February this year as Chief Business Officer
e4m Staff May 21, 2025 5:16 PM
Rana Yashwant will bring two shows every weekend on TV and digital platforms
e4m Staff May 21, 2025 4:38 PM
Biswas’ career includes positions such as CMO & Group Loyalty Head at Tata Digital, CBO at Rebel Foods, and CMO at Flipkart
e4m Staff May 21, 2025 2:53 PM
The identity refresh positions Zydus Wellness as an organization rooted in science, driven by compassion, and inspired by the communities it serves
e4m Staff May 21, 2025 2:37 PM
Based in Singapore, Joris will lead the launch and expansion of Prose on Pixels across the Asia Pacific region
e4m Staff May 21, 2025 2:21 PM
Kunal’s extensive portfolio covers a wide range of industries including healthcare, FMCG, automobiles, education, and nutrition
e4m Staff May 21, 2025 2:20 PM
Olive Sen has spent more than 7.5 years in the classifieds space, including over six years at OLX Group
e4m Staff May 21, 2025 2:06 PM
Prior to this, Somesh Surana was Head - Digital Business Group & Marketing at the insurance company
According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
e4m Staff May 21, 2025 1:43 PM
The resignation came into effect at the close of business hours on May 19, 2025
This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem
e4m Staff May 21, 2025 1:23 PM
The company has recorded a consolidated net profit of nearly Rs 60 crore for Q4 FY25, compared to Rs 54 crore posted for the same period last fiscal
e4m Staff May 21, 2025 1:23 PM
The ad has been conceptualised by Wondrlab in collaboration with AI creative agencies, The TopScout and Crushed Studios
e4m Staff May 21, 2025 12:57 PM
Prior to Cleartrip, Manoj Awasthi served as the Chief Technology & Product Officer at Julo
e4m Staff May 21, 2025 12:32 PM
The collaboration will span genres—from heartfelt romances to gripping dramas—designed to engage audiences across the spectrum
e4m Staff May 21, 2025 12:09 PM
The two brands have a shared affinity for creativity, entertainment and innovation
e4m Staff May 21, 2025 11:50 AM
Divyanshu Bhadoria has worked earlier with brands such as Apple, Rasna, BMW, Cinthol, Royal Enfield, Budweiser, Hero MotoCorp, and Airbnb
e4m Staff May 21, 2025 11:42 AM
Prior to joining Yes Bank, Harmeet Chadha was with Axis Bank for over 11 years
e4m Desk May 21, 2025 11:25 AM
The campaign has been conceptualised by VML and executed by digital studio RAIDs
e4m Staff May 21, 2025 11:23 AM
Prior to this, Sneha Bhaskar held the role of Senior Marketing Manager at the company
e4m Desk May 21, 2025 11:16 AM
Returning to Citroën in a new role, Xavier Chardon will be work on the recent brand launches
e4m Staff May 21, 2025 11:15 AM
Adtomica has collaborated on the creative direction for Tinder’s campaign, facilitating the distribution of vouchers through Blinkit’s Singles Mode
e4m Staff May 21, 2025 11:15 AM
Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which resonates with their internet savvy consumers
Sunidhi Vijay May 21, 2025 9:11 AM
The categories for the 11th edition e4m Prime Time Awards span a wide range, reflecting the evolving dynamics of TV advertising in a rapidly changing media landscape
e4m Staff May 21, 2025 9:05 AM
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
Simran Sabherwal May 21, 2025 9:00 AM
Retargeting is a valuable tool, but not a silver bullet. Used in isolation, it risks distorting attribution, exhausting audiences, and narrowing a brand’s growth pipeline, say experts
Shantanu David May 21, 2025 8:57 AM
Industry observers say multiple influencer marketing agencies often float the same creator's name; lack of universal verification registry also cause for confusion
Shalinee Mishra May 21, 2025 8:46 AM
While Google is focused on delivering usable AI across its ecosystem now, OpenAI is quietly positioning itself to define the future of AI itself
Shantanu David May 21, 2025 8:42 AM
While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty deals should go beyond transactions to evaluate deeper indicators
Sunidhi Vijay May 21, 2025 8:23 AM