Date-wise News
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience
Soumya Gawri & Sunidhi Vijay Apr 8, 2025 2:50 PM
From content creation to campaign optimization and analytics, these platforms will help you work smarter, not harder
Brij Pahwa Apr 8, 2025 2:45 PM
Siddhant Bhalinge, Founder of Ugaoo, shares the journey of building a profitable brand, the power of authentic storytelling, and building the brand one plant at a time
Simran Sabherwal Apr 8, 2025 1:00 PM
With MoEngage, Punjab Kings will now automate customer journeys across multiple touchpoints
e4m Staff Apr 8, 2025 12:55 PM
With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration
e4m Staff Apr 8, 2025 12:53 PM
The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar
e4m Staff Apr 8, 2025 12:39 PM
Josy Paul, the Chairman and Chief Creative Officer of BBDO, remembers the ‘escapades’ with Neville D’Souza
Josy Paul Apr 8, 2025 11:49 AM
Reckitt calls social media remarks damaging, raises concerns over brand trust in digital-first era
e4m Staff Apr 8, 2025 11:19 AM
Allu Arjun, who turns 42 today, has an enviable list of brand in his kitty - KFC, Coca-Cola, Frooti, Zomato, Hero MotoCorp, RedBus, Rapido, OLX, Colgate, Hotstar, Lot Mobiles, and Joyalukkas
Soumya Gawri Apr 8, 2025 9:32 AM
Experts tells us whether drone advertising has enough wind under its wings to go from a niche trend to a mainstream marketing force capable of delivering ROI at scale
Sunidhi Vijay Apr 8, 2025 9:32 AM
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique pairing of Rashmika Mandanna and Punjab Kings
Shalinee Mishra Apr 8, 2025 9:20 AM
Listed companies will definitely look at their bottom line and ad expenses will be the first likely casualty in that sense, say experts
Shantanu David Apr 8, 2025 9:08 AM
As per sources, Hero MotoCorp has shortlisted EssenceMediacom and Lodestar UM for the account
Tasmayee Laha Roy Apr 8, 2025 8:35 AM



















