Paisabazaar takes credit awareness to the matrimonial section
In the matrimonial section of a daily, Paisabazaar has asked brides and grooms to check their prospective partner’s credit score
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Published: Apr 8, 2025 1:04 PM | 1 min read
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In its latest quirky yet impactful move, Paisabazaar has printed an advertisement in the matrimonial section of a national daily—urging brides to check their prospective groom’s credit score and grooms to check their bride’s.
The ad is in line with Paisabazaar’s new brand purpose ‘Har Sapna Hoga Sach’.
Sachin Vashishtha, CMO, Paisabazaar, said: “At Paisabazaar, we’ve always believed that financial awareness doesn’t have to be boring. Our brand efforts are designed to make conversations around credit and money more mainstream. This ad is a light-hearted reminder that knowing your partner’s credit score is not just smart—it’s essential in today’s world.”
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