Date-wise News
Releases report that identifies key challenges such as frequent time and cost overruns, with 40% of infrastructure projects delayed and nearly 50% exceeding budgets
The campaign ‘Cook Up Some Magic’ will bring alive the love for home and joy for cooking and eating, with IKEA at the heart of it all
Maharashtra's largest independent media group takes a massive step towards global accessibility, using advanced AI to bring its entire portfolio of seven premier publications to a worldwide audience
NATIVE CONTENT Sep 5, 2025 5:34 PM
New manufacturing unit to focus on high-efficiency TOPCon technology, supporting India’s green energy goals
Pro Panja Season 2 also secured the highest social media viewership of 150 million plus
On his birthday today, the industry celebrates not just the man but also the vision that turned a regional experiment into a nationwide phenomenon
The program, an extension of the Amazon Influencer Program (AIP), marks Amazon’s effort to deepen its creator partnerships beyond affiliate links
Shalinee Mishra Sep 5, 2025 5:12 PM
Content creator Divya Fofani talks about the rapid rise of influencer-led campaigns, recalls his big collaboration with MrBeast, and more, in a conversation with e4m's Shalinee Mishra
Shalinee Mishra Sep 5, 2025 4:51 PM
Arbour Investment’s debut in Dombivli to back two Maharaja Dream Homes projects - Shree Balaji Estate, delivering 1,150 low-density homes with a focus on long-term value
Most recently, Laurent served as CEO of WPP Open X for The Coca-Cola Company, where he was instrumental in securing the industry’s largest-ever global marketing agency partnership in 2021
In her 4-year tenure as Global CEO of Ogilvy, Bulchandani led the agency to huge success, earning it the distinction of being the Most Creative and Most Effective agency network in the world by WARC
Gulshan Verma, Director, Amazon Ads, discusses Amazon MX’s new show Rise and Fall and how Amazon stays ahead in advertising
Pritha Pahari Sep 5, 2025 4:20 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15, 2025
Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company
The newly launched campaign is fluid, evolving with detailed market insights and analytics
Business Today Multimedia Stream comprises two dedicated market shows aimed at providing real-time, credible insights into Indian and global markets
Trevor Carr will continue to lead Noise, along with shaping the future of CSA
This year’s theme, Kondaatam, is rooted in the soul of Chennai - honouring the city’s vibrancy, heritage, and resilience
Rasrang is a next-generation audience targeting and brand engagement special festive offering for advertisers
The government has blocked 26 platforms after failure to comply with new registration rules
e4m Staff Sep 5, 2025 12:54 PM
Peter West, VP & General Manager of the Australia, Pacific and South-East Asia (APS) business unit, will retire on December 31, 2025
e4m Staff Sep 5, 2025 12:40 PM
Ten tournaments will be played across cities over the next four months
e4m Staff Sep 5, 2025 12:35 PM
From today, we start a new series - Hall of Ads - where we celebrate advertising gems that went on to become an unforgettable cultural moment, sometimes for brilliance, sometimes for blunders
Soumya Gawri Sep 5, 2025 12:33 PM
Lucky Handoko returns to the network as General Manager, Dentsu Creative Indonesia while Defri Dwipaputra & Rangga Immanuel have been elevated to dual Chief Creative & Experience Officer (CCXO) roles
e4m Staff Sep 5, 2025 12:30 PM
In his new role, Tomasz Dziekan will be responsible for the integration and transformation of the CEE and DACH clusters
WPP Media Australia & New Zealand and VML teams will help revitalise the UWA brand and strengthen its presence globally
According to the brand, the company is expand its women’s portfolio and leading the shift towards expressive, style-led, comfort-first fits
e4m Staff Sep 5, 2025 12:14 PM
The appointment strengthens OpenAI’s global marketing ambitions amid rising competition in the AI sector
e4m Staff Sep 5, 2025 11:53 AM
Srinivas Injeti has over 40 years of experience spanning strategy, public policy, administration, and regulation
e4m Staff Sep 5, 2025 11:46 AM
The campaign will run on digital and outdoor platforms across Kerala throughout the festive season
e4m Staff Sep 5, 2025 11:23 AM
Cindy Rose laid down a three-part blueprint for the agency at her first townhall as WPP’s new Chief Executive Officer
e4m Staff Sep 5, 2025 10:53 AM
Currently serving as Senior Executive Editor at TV9 Bharatvarsh, Nishant Chaturvedi has been an integral part of the channel since November 2019
e4m Staff Sep 5, 2025 10:49 AM
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet. The real debate now is: To do, or why to do?
Tasmayee Laha Roy Sep 5, 2025 9:24 AM
Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts & more
Sunidhi Vijay Sep 5, 2025 9:15 AM
Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more
Chehneet Kaur Sep 5, 2025 9:11 AM
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs initiatives for different groups and more
Simran Sabherwal Sep 5, 2025 9:10 AM
Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new revenue streams
Shalinee Mishra Sep 5, 2025 8:59 AM
Experts believe combination of higher disposable income, simplified tax structures, and improved consumer sentiment will unlock a fresh growth cycle for advertising, led by FMCG, auto, and insurance
Kanchan Srivastava Sep 5, 2025 8:54 AM
In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans to navigate a rapidly evolving media landscape
Kanchan Srivastava Sep 5, 2025 8:53 AM
The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to spend, observe industry players
Chehneet Kaur Sep 5, 2025 8:23 AM