Upstox's Nilay Shah to lead marketing & growth at Ionic Wealth

Nilay Shah was the Director of Marketing at Upstox

by e4m Desk
Published: Sep 5, 2025 11:49 AM | 1 min read

Nilay Shah - lead marketing & growth of Ionic Wealth

Nilay Shah, who was the Director of Marketing at Upstox, has joined Ionic Wealth to lead Marketing & Growth at the company. He shared the news of his new role through a LinkedIn post.

“Celebrated a personal new year last week. Last week, I left an organisation after 5 well-spent years. And today, I embark on an exciting journey with Ionic Wealth where I shall lead the growth and marketing efforts”, he said in his LinkedIn post.

Reflecting on his career, he said, “In a 13+ career so far, from consulting at Accenture to digital strategy at GroupM, to launching TikTok in India and most recently driving scale at Upstox, each chapter reinforced one truth: industries evolve, but the fundamentals of growth remain constant. For me, this is not just a career move — it’s a leap into the future”, he added.

Shah was with Upstox for close to 5 years and played a key role in driving marketing initiatives, including high-impact brand campaign, product marketing, content and social strategy and newly launched initiative UpNews and UpLearn platform.

With over 13 years of experience in the high-impact marketing space, Nilay is a seasoned marketing professional with expertise in product, technology, content and communications.

In his previous stints, he worked with ByteDance, WPP, and Accenture, among others.