The grand finale of Made of Chennai is here

The Hindu Made of Chennai Season 3, the 40-day city-wide celebration of Chennai’s birthday, is in full swing. This year’s theme, Kondaatam (Celebrations), is rooted in the soul of Chennai-honouring the city’s vibrancy, heritage, and resilience.

Over the past weeks, Made of Chennai has brought together citizens across the city through a diverse set of experiences-from an archival photo exhibition at The Hindu office, music performances in public spaces and Moonlight Cinema screenings at Marina Beach to curated heritage and photo walks that spotlight Chennai’s rich culture and a special feature from The Hindu.

As the campaign enters its final leg, two marquee events promise to be the highlight:

• Made of Chennai Run (Sep 7, 2025): A spirited 5K and 10K run starting at Napier Bridge and finishing at Island Grounds. Runners will traverse some of Chennai’s most scenic and iconic routes, combining fitness with the joy of being part of the city’s celebrations.
• Made of Chennai Food and Music Festival (Sep 13 & 14, 2025, YMCA Grounds, Nandanam): A mega two-day festival bringing together the best of Chennai’s flavours and sounds, with an exciting line-up of artists, performances, cuisines, and community experiences.

Speaking about the campaign, Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, “Made of Chennai is more than a campaign. It is a city-wide movement that captures the essence of Chennai’s spirit. With the Run and the Food & Music Festival, we are creating experiences that bring together communities, brands, and citizens in a shared celebration. For our partners, it is a powerful opportunity to be part of a narrative that is rooted in culture, community, and celebration, while engaging audiences in ways that are memorable and impactful.”

Since its inception, Made of Chennai has been a campaign that not only celebrates the city but also engages with its people in meaningful and memorable ways. Season 3 is poised to elevate this further, creating unique touchpoints for brands and partners to engage with Chennai’s diverse and vibrant audience.

The Hindu Made of Chennai is presented by Casagrand and powered by SRM. In association with: Union Bank of India. Associate Partners: Tata Tea Chakra Gold, Tata Coffee, Orchids International School, Hell Energy, Gold Winner, LIC. Activewear partner: Technosport, Food partner: Nithya Amirtham. Artist partner: ACTC Food Curation partner: Annam by Shabnam. Archival curation partner: Nam Veedu, Nam Oru; Nam Kadhai. Walk partners: Chennai Port Authority and Kamarajar Port Limited. The event is also done in partnership with Tamil Nadu Tourism Development Corporation, Greater Chennai Corporation, Greater Chennai Police, Greater Chennai Traffic Police and Namma Marina, Namma Pride. Radio Partners: Big FM, Fever FM and Radio One. Event partner: Torque Happiness partner: On The Streets of Chennai.