Date-wise News
The initiative measures the positive impact of daily ‘green’ actions by individuals and is built on Google Cloud’s AI suite of products
e4m Staff Apr 21, 2025 7:13 PM
Navneet Gautam previously worked as Social Media Strategy Head at ABP Network
e4m Staff Apr 21, 2025 5:28 PM
The brands that endure will be those that respect emotion before transaction, writes Kulkarni
Ajay Kulkarni Apr 21, 2025 4:44 PM
Harsh Agarwal succeeds Prakash Lakhani who will now transition into a mentorship role within the organization
e4m Staff Apr 21, 2025 4:44 PM
Atul Raja, International Marketing Consultant and Brand Strategist, talks about how AI, Data, and Social Media are reshaping everyday marketing decisions
Atul Raja Apr 21, 2025 4:06 PM
Brands with global Catholic audiences are treading carefully, balancing reverence with relevance, while news outlets and social platforms brace for record engagement
e4m Staff Apr 21, 2025 3:46 PM
The e-commerce marketplace spent Rs 459 crore in FY24, down from Rs 928 crore in the previous year
e4m Staff Apr 21, 2025 3:28 PM
Dr. Kiran Mahasuar, Asst Professor at IMT Ghaziabad, writes why branded generics may still dominate volumes, but the real value lies in consumer health
Dr. Kiran Mahasuar Apr 21, 2025 3:05 PM
According to the network, MegaBlast is a one-day advertising format— delivering 365 MN reach, 4.5 BN+ ad views, and one brand exposure every 6 seconds
e4m Staff Apr 21, 2025 2:53 PM
Santu Misra will be managing Lifestyle Asia India and Travel + Leisure India and South Asia
e4m Staff Apr 21, 2025 2:32 PM
Understanding the difference between automation and AI is more than just a technical detail—it has direct financial implications
Brij Pahwa Apr 21, 2025 1:19 PM
Started as a spontaneous idea during the lockdown, Nick Sharma and Carrie Ou Yeung’s content have more than 21 million Instagram followers and over a million YouTube subscribers
Shalinee Mishra Apr 21, 2025 1:18 PM
As Cannes Lions International Festival of Creativity approaches, we speak to the four young creatives who will represent the country at the Young Lions
Anjana Naskar Apr 21, 2025 1:07 PM
Prior to this, Megan Ramm held the role of Head of the Americas, Uber Advertising
Former advertising executive Swapan Seth writes on how the ‘very task of advertising had changed’
Swapan Seth Apr 21, 2025 1:02 PM
The acquisition strengthens CleverTap’s suite for customer retention
e4m Staff Apr 21, 2025 12:50 PM
Tarun is also an angel investor and advisor, backing early-stage startups across travel, fintech, and AI-enabled domains
e4m Staff Apr 21, 2025 12:08 PM
Airing weekdays, the program aims to reshape the evening news landscape with fearless journalism and unfiltered insight
e4m Staff Apr 21, 2025 11:57 AM
The streaming giant has announced the launch of its ad tech platform in the US
e4m Staff Apr 21, 2025 11:41 AM
Prior to this, Harleen Bhatti was with Wellbeing Nutrition as Vice President - D2C
e4m Desk Apr 21, 2025 11:38 AM
Prior to this, Pulkit Mathur held the role of Marketing Manager at the audio streaming platform
e4m Desk Apr 21, 2025 11:25 AM
Consumer Collective is part of Atrium, a well-established firm managing over ₹100 crore in assets
e4m Staff Apr 21, 2025 10:45 AM
Guest Column: Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that matter this IPL season
Vishal Singh Apr 21, 2025 10:04 AM
After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close
e4m Staff Apr 21, 2025 9:14 AM
Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology
Simran Sabherwal Apr 21, 2025 9:12 AM
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Chehneet Kaur Apr 21, 2025 9:11 AM
The ‘Gangoogly’ ad with Sourav Ganguly, conceptualised by Bare Bones Collective for Google, is a nostalgic tribute to cricket culture, integrating Google’s search feature into a lighthearted narrative
Soumya Gawri Apr 21, 2025 9:08 AM
In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper regional traction
Tasmayee Laha Roy and Chehneet Kaur Apr 21, 2025 8:49 AM
Phanimohan Kalagara, Global CTO of Gracenote, speaks on leveraging AI-driven metadata to revolutionize media discovery, contextual advertising, and global content personalization
Shantanu David Apr 21, 2025 8:47 AM