Sukirti Gupta joins Consumer Collective as investor and advisor

Consumer Collective is part of Atrium, a well-established firm managing over ₹100 crore in assets

by e4m Staff
Published: Apr 21, 2025 10:45 AM | 1 min read

Media professional Sukriti Gupta has joined Consumer Collective as an investor and advisor. This early-stage fund is focused on empowering high-growth consumer brands, growth enablers and driving innovation in consumer-tech.

Gupta is the founder of Sipping Thoughts is a multi-platform Media company, co-founded by Meeta Gutgutia.

Consumer Collective is part of Atrium, a well-established firm managing over ₹100 crore in assets. The fund is backed by a powerhouse group of 20+ investors behind iconic consumer ventures like The Man Company, ANS Commerce, Tyroo, CarDekho, Noise, GoKwik, Wakefit, and others.

The fund is led by seasoned entrepreneurs Hitesh Dhingra (Founder of The Man Company, Truly Madly, LetsBuy, Tyroo) and Nikita Dhingra (former Head of M&A at Naspers, HT Media, and EY). Its advisory board features leaders who have built and exited some of India’s most successful consumer businesses.

Consumer Collective is currently raising ₹40 crore , with 70% already committed. The fund closes on May 15th and presents a compelling opportunity for investors interested in India’s booming consumer market. Capital will be deployed across 20–30 early-stage, high-growth companies over the next two years.