Authors
The headline uplift masks a knotty, uneven picture on the ground: outside a handful of outliers, most major titles did not post individual gains, and several markets saw single-digit declines
Tasmayee Laha Roy and Chehneet Kaur Oct 7, 2025 8:46 AM
While digital ad spend surges, most news publishers are stuck at just 7–8% growth, trapped between Big Tech control and policy inaction
Tasmayee Laha Roy and Chehneet Kaur Jul 17, 2025 9:13 AM
In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper regional traction
Tasmayee Laha Roy and Chehneet Kaur Apr 21, 2025 8:49 AM
Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the moment as a reset, not a rupture
Tasmayee Laha Roy and Chehneet Kaur Apr 10, 2025 9:12 AM
As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last 6 months alone
Tasmayee Laha Roy and Chehneet Kaur Aug 29, 2024 9:07 AM