BurdaLuxury appoints Santu Misra as Creative Director at Large

Santu Misra will be managing Lifestyle Asia India and Travel + Leisure India and South Asia

by e4m Staff
Published: Apr 21, 2025 2:32 PM | 2 min read

BurdaLuxury has announced the appointment of Santu Misra as Creative Director at Large for Lifestyle Asia India and Travel + Leisure India & South Asia, effective immediately.

This appointment is set to strengthen the company’s acceleration towards a video-focused transformation across its flagship lifestyle brands.

In this new role, Misra will lead the creative vision and execution of content strategies for Lifestyle Asia India, along with high-impact campaigns across both brands. He will collaborate closely with the editorial and social media teams to create compelling, culture-defining content that resonates with a new generation of consumers.

Speaking on his vision for the brands, Misra said: "I am thrilled to be joining BurdaLuxury. We’re at a cultural and creative inflection point in India. For both Lifestyle Asia and Travel + Leisure, the opportunity is to shape the future of storytelling through dynamic formats, inclusive narratives, and elevated aesthetics. My goal is to create content that doesn’t just follow trends — it sets them.”

“India continues to be one of our most exciting growth markets,” said Björn Rettig, CEO of BurdaLuxury. “Not only because of its economic momentum, but because of the sheer creative energy that defines this region. As we look ahead to the launch of a new brand in the near future, Misra’s appointment reflects our commitment to building editorial powerhouses that shape the region’s cultural conversations.”