Authors

Dr. Kiran Mahasuar

Asst Professor at IMT Ghaziabad NA NA

Dr. Kiran Mahasuar, Asst Professor at IMT Ghaziabad

Indian pharma can’t survive on prescriptions alone; it must now build brands 

Dr. Kiran Mahasuar?blur=25

Dr. Kiran Mahasuar, Asst Professor at IMT Ghaziabad, writes why branded generics may still dominate volumes, but the real value lies in consumer health

Dr. Kiran Mahasuar Apr 21, 2025 3:05 PM