Date-wise News

Nestlé Canada CMO: Your AI Obsession May Be Killing Brand Distinctiveness?blur=25

Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.

Brij Pahwa 7 hours ago

CEO Richard Edelman On Why AI Search Makes Earned Media More Critical?blur=25

Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility.

Brij Pahwa 7 hours ago

Noel Tata Announces Departure as Trent Chairman After 30 Years?blur=25

Noel Tata signalled his exit at the company’s 47th AGM

e4m Staff 11 hours ago

moengage?blur=25

As part of the acquisition, Aampe's founding team, Paul Meinshausen, Schaun Wheeler, and Sami Abboud, will join MoEngage to lead its Agentic Decisioning initiatives

e4m Staff 13 hours ago

Royaloak x Team Pumpkin?blur=25

Team Pumpkin will handle Royaloak’s social media marketing, website management, e-commerce operations, and performance marketing initiatives

e4m Staff 14 hours ago

sebi?blur=25

Under the proposed framework, influencers with more than 5,00,000 followers on a single social media platform would be treated as celebrities

e4m Staff 15 hours ago

Chris Wade?blur=25

Wade will lead communications for Reuters globally and will focus on external communications across both Reuters' editorial and commercial agendas

e4m Staff 15 hours ago

Air India?blur=25

The account was previously handled by Initiative, part of IPG Mediabrands

e4m Staff 15 hours ago

Tushar Vyas Leaves WPP After 25 Years to Pursue New Ventures?blur=25

Vyas has been Chief Strategy Officer - India at WPP since January 2023

e4m Desk 15 hours ago

Saregama India Welcomes Abhishek Kapoor as New CFO?blur=25

Kuldeep Kothari has been named as the Interim Chief Financial Officer

e4m Staff 15 hours ago

Tushar Banerjee Steps Down as ABP Network's Digital VP?blur=25

Prior to joining ABP Network, Tushar Banerjee was associated with NDTV Convergence

e4m Staff 16 hours ago

Cannes Lions 2026: India adds Sustainable Development Goals shortlist, tally climbs to 24?blur=25

‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category

Team Impact 16 hours ago

Honasa Consumer x Fluence Pharma?blur=25

This expansion targets India’s growing nutraceuticals market, which is currently valued at over Rs 16,000 crore+

e4m Staff 16 hours ago

MIB?blur=25

The June 11 notification superseded the government's previous 2022 framework and laid out an updated list of sporting events deemed to be of national importance

Imran Fazal 16 hours ago

MIB Orders Removal of Misinformation on Judges' London Badminton Trip?blur=25

As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive

e4m Staff 16 hours ago

M. Gautham Machaiah?blur=25

Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah

M. Gautham Machaiah 17 hours ago

Priyadarshan retirement?blur=25

In a social media post, Shukla reflected on his long professional association with Priyadarshan

e4m Staff 17 hours ago

Cannes Lions 2026?blur=25

Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank

e4m Staff 17 hours ago

Why Snapchat’s APAC, EMEA Marketing Leader Is Betting On 'Connection'?blur=25

Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone

Brij Pahwa 17 hours ago

Aditi Krishnan?blur=25

Prior to joining L’Oréal India, Krishnan served as Senior Manager – Communications at AB InBev India

e4m Staff 18 hours ago

Celebrating 10 Years of Excellence at Indian Hospitality Summit 2026?blur=25

BW HOTELIER Indian Hospitality Summit & Awards 2026 marks its landmark 10th edition

e4m Staff 18 hours ago

Realme India CEO Michael Guo Steps Down, Chase Xu Takes Charge?blur=25

Chase Xu, Vice President of Realme Global, will be overseeing the Indian market

e4m Staff 18 hours ago

Total Media Ventures?blur=25

The launch brings global award-winning computer vision, NLP & live-streaming innovation to one of the world’s fastest-growing digital economies

e4m Staff 18 hours ago

Is Mobile Now the Core of Digital Marketing Strategy??blur=25

Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David 20 hours ago

John Mescall Advocates for Human Creativity in AI-Driven Advertising?blur=25

John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity

Simran Sabherwal 20 hours ago

Christian Flouch, Global Brand President of PHD, and Eileen Ooi, APAC CEO of PHD?blur=25

Christian Flouch, Global Brand President of PHD, and Eileen Ooi, President APAC of PHD, discuss human intelligence, AI and uniting diverse markets under a common vision

Team Impact 20 hours ago

misleadign ads?blur=25

Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception

Imran Fazal 20 hours ago

Don't Look Up?blur=25

TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-driven economy

Aryendra Khan 21 hours ago

Rob Reilly Discusses WPP's Rapid Transformation Under Cindy Rose?blur=25

Rob Reilly, Global Chief Creative Officer at WPP, weighs in on WPP's recent business performance, Cannes Lions' changing priorities & the challenge of building creative momentum beyond Ogilvy in India

Neeta Nair 21 hours ago

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation

Ganapathy Viswanathan 21 hours ago

Senior Journalist Padmaja Joshi?blur=25

People's Padma Winners seeks to document the journeys of individuals whose contributions have often remained outside the public spotlight

e4m Staff 21 hours ago

Cannes Lions International Festival of Creativity?blur=25

‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music

e4m Staff 22 hours ago